Brandwave

DeWalt vs Knipex:Which is more popular?

In September 2026, DeWalt had more branded searches than Knipex among tin snips brands worldwide. DeWalt had about 673,000 branded searches, while Knipex had 201,000. DeWalt made up 47.9% of all tin snips brand searches we track, and Knipex accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Knipex appeared in two of the four answers and DeWalt in none.

Among tin snips brands worldwide in September 2026

Who do people search for more?

DeWalt, about 3 searches for every 1 for Knipex

DeWalt 673K searchesKnipex 201K searches

Who does AI mention more?

Knipex, mentioned in 2 of 4 answers, DeWalt in 0

Knipex in 2 of 4DeWalt in 0 of 4

Who does AI recommend more?

Knipex, the only one of the two named

Knipex first in 2DeWalt never named

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DeWalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Tool1st
  2. Wiss2nd
  3. Malco2nd
  4. Craftsman4th
  5. Knipex5th
  6. DeWalt–
  7. Fiskars–
  8. Bahco–
  9. Bessey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Knipex more popular in search?

This chart shows how often people search Google for DeWalt and Knipex by name. Each line represents a brand's share of searches for all nine tin snips brands we track, month by month, from English-language searches worldwide.

DeWalt and Knipex among tin snips brands worldwide, by month

Share of searches by month for DeWalt, Knipex. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsBahcoBesseyWissMalcoMidwest Tool
Oct 202549.8%18.2%14.9%11.7%3.7%0.89%0.44%0.36%0.1%
Nov 202553.8%16.1%13.1%12.2%3.2%0.79%0.39%0.27%0.08%
Dec 202552.6%19.3%12.9%10.6%3.2%0.77%0.42%0.29%0.06%
Jan 202648.1%21.5%14.4%11.4%2.9%0.87%0.41%0.28%0.09%
Feb 202646.1%25.2%13.8%10.4%2.8%0.83%0.41%0.37%0.09%
Mar 202642.1%28.1%12.6%11.9%3.8%0.76%0.46%0.34%0.08%
Apr 202644.4%24.3%13.3%13.7%2.7%0.8%0.4%0.36%0.09%
May 202645.2%24.7%11.1%14.5%2.7%0.67%0.6%0.36%0.09%
Jun 202646.9%25.6%11.5%11.7%2.3%0.69%0.86%0.38%0.07%
Jul 202641.8%28%12.5%13.7%2.5%0.62%0.46%0.37%0.1%
Aug 202645.4%24.8%13.5%12.6%2.2%0.55%0.44%0.33%0.09%
Sep 202647.9%21.4%14.3%11.9%2.9%0.7%0.46%0.35%0.07%

How has the DeWalt and Knipex comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Knipex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among tin snips brands worldwide moved from 49.8% to 47.9%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among tin snips brands worldwide moved from 14.9% to 14.3%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for tin snips brands worldwide in September 2026?

2 changes

  1. In September 2026, DeWalt gained share of searches among tin snips brands worldwide, from 45.4% to 47.9%.

  2. In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 13.5% to 14.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Knipex

1 branded search term

  • knipex

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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