Brandwave

DeWalt vs Fiskars:Which is searched more?

In September 2026, DeWalt had more branded searches than Fiskars among tin snips brands worldwide. DeWalt was estimated to have 673K branded searches compared to Fiskars’ 167K, and held a 56.5% Share of Search versus Fiskars’ 14%. These are worldwide searches for English-language branded terms.

Share of Search among tin snips brands worldwide in September 2026Which is more popular in search, DeWalt or Fiskars?
DeWalt56.5%673K searches
vs
Fiskars14%167K searches

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Which is more popular in search, DeWalt or Fiskars?

Compare the tin snips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Fiskars among tin snips brands worldwide, by month

Share of Search by month for DeWalt, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltCraftsmanFiskarsBahcoBessey
Oct 202559.1%21.6%13.9%4.3%1.1%
Nov 202562.5%18.7%14.2%3.8%0.92%
Dec 202560.9%22.3%12.2%3.7%0.9%
Jan 202656.7%25.4%13.5%3.4%1%
Feb 202654%29.5%12.2%3.3%0.97%
Mar 202648.6%32.5%13.7%4.4%0.87%
Apr 202651.7%28.3%15.9%3.1%0.93%
May 202651.5%28.1%16.5%3.1%0.76%
Jun 202653.8%29.4%13.4%2.6%0.79%
Jul 202648.3%32.3%15.8%2.9%0.71%
Aug 202653%29%14.8%2.6%0.64%
Sep 202656.5%25.3%14%3.4%0.83%

How has the DeWalt and Fiskars comparison changed over the last 12 months?

  • DeWalt was ahead of Fiskars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tin snips brands worldwide moved from 59.1% to 56.5%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among tin snips brands worldwide moved from 13.9% to 14%, and its estimated monthly branded searches moved from 159K to 167K.

How did search popularity change for tin snips brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among tin snips brands worldwide, from 53% to 56.5%.

  2. In September 2026, Fiskars lost estimated Share of Search among tin snips brands worldwide, from 14.8% to 14%.

Other head-to-heads among tin snips brands

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Fiskars

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

How the Brand Demand Index is measured

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