Brandwave

Bahco vs Craftsman:Which is searched more?

In September 2026, Craftsman had more branded searches than Bahco among tin snips brands worldwide. Craftsman was estimated to have 301K branded searches compared to Bahco’s 40.5K, and held a 25.3% Share of Search versus Bahco’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among tin snips brands worldwide in September 2026Which is more popular in search, Bahco or Craftsman?
Bahco3.4%40.5K searches
vs
Craftsman25.3%301K searches

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Which is more popular in search, Bahco or Craftsman?

Compare the tin snips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bahco and Craftsman among tin snips brands worldwide, by month

Share of Search by month for Craftsman, Bahco. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltCraftsmanFiskarsBahcoBessey
Oct 202559.1%21.6%13.9%4.3%1.1%
Nov 202562.5%18.7%14.2%3.8%0.92%
Dec 202560.9%22.3%12.2%3.7%0.9%
Jan 202656.7%25.4%13.5%3.4%1%
Feb 202654%29.5%12.2%3.3%0.97%
Mar 202648.6%32.5%13.7%4.4%0.87%
Apr 202651.7%28.3%15.9%3.1%0.93%
May 202651.5%28.1%16.5%3.1%0.76%
Jun 202653.8%29.4%13.4%2.6%0.79%
Jul 202648.3%32.3%15.8%2.9%0.71%
Aug 202653%29%14.8%2.6%0.64%
Sep 202656.5%25.3%14%3.4%0.83%

How has the Bahco and Craftsman comparison changed over the last 12 months?

  • Craftsman was ahead of Bahco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s estimated Share of Search among tin snips brands worldwide moved from 4.3% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tin snips brands worldwide moved from 21.6% to 25.3%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for tin snips brands worldwide in September 2026?

  1. In September 2026, Bahco gained estimated Share of Search among tin snips brands worldwide, from 2.6% to 3.4%.

  2. In September 2026, Craftsman lost estimated Share of Search among tin snips brands worldwide, from 29% to 25.3%.

Other head-to-heads among tin snips brands

How each brand is measured

Brandwave collects information about searches that people make online using Bahco’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco

Craftsman

1 branded search term

  • craftsman

How the Brand Demand Index is measured

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