LTK vs Sovrn Commerce:Which is more popular by branded search?
In August 2026, LTK had more branded searches than Sovrn Commerce among creator commerce platforms worldwide. LTK was estimated to have 162K branded searches compared to Sovrn Commerce’s 1.2K, and held a 53.5% Share of Search versus Sovrn Commerce’s 0.39%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, LTK or Sovrn Commerce?
Compare platforms that connect creator recommendations and affiliate content to product sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LTK, Sovrn Commerce. The figures are in the table below the chart.
View monthly share of search table
| Month | LTK | ShopMy | Sovrn Commerce | MagicLinks | Levanta |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 21.3% | 0.31% | 0.29% | 0.03% |
| Nov 2025 | 75% | 24.4% | 0.24% | 0.27% | 0.04% |
| Dec 2025 | 74.4% | 24.9% | 0.33% | 0.3% | 0.03% |
| Jan 2026 | 67.3% | 31.9% | 0.42% | 0.31% | 0.05% |
| Feb 2026 | 67.2% | 32% | 0.4% | 0.38% | 0.05% |
| Mar 2026 | 67% | 32.3% | 0.39% | 0.31% | 0.04% |
| Apr 2026 | 62.6% | 36.7% | 0.3% | 0.29% | 0.05% |
| May 2026 | 70.2% | 29.2% | 0.32% | 0.24% | 0.04% |
| Jun 2026 | 70% | 29.5% | 0.29% | 0.2% | 0.02% |
| Jul 2026 | 53.4% | 45.8% | 0.39% | 0.34% | 0.05% |
| Aug 2026 | 53.5% | 45.8% | 0.39% | 0.24% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the LTK and Sovrn Commerce comparison changed over the last 12 months?
3 findings
- LTK was ahead of Sovrn Commerce in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LTK’s estimated Share of Search among creator commerce platforms worldwide moved from 78.1% to 53.5%, and its estimated monthly branded searches moved from 276K to 162K.
- Across the 11 months ending August 2026, Sovrn Commerce’s estimated Share of Search among creator commerce platforms worldwide moved from 0.31% to 0.39%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for creator commerce platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Sovrn Commerce worldwide rose 10.2% over 11 measured months, from 1.1K to 1.2K in August 2026.
Estimated monthly branded searches for LTK worldwide fell 41.4% over 11 measured months, from 276K to 162K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LTK’s and Sovrn Commerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LTK
3 branded search terms
- ltk
- ltk creator
- ltk shop
Sovrn Commerce
6 branded search terms
- sovrn //commerce
- sovrn //commerce affiliate program
- sovrn commerce
- sovrn commerce affiliate program
- sovrn commerce formerly viglink
- sovrn commerce review
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.