Brandwave

LTK vs MagicLinks:Which is more popular by branded search?

In August 2026, LTK had more branded searches than MagicLinks among creator commerce platforms worldwide. LTK was estimated to have 162K branded searches compared to MagicLinks’ 740, and held a 53.5% Share of Search versus MagicLinks’ 0.24%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among creator commerce platforms worldwide in August 2026Which is more popular in search, LTK or MagicLinks?
LTK53.5%162K searches
vs
MagicLinks0.24%740 searches
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Which is more popular in search, LTK or MagicLinks?

Compare platforms that connect creator recommendations and affiliate content to product sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LTK and MagicLinks among creator commerce platforms worldwide, by month

Share of Search by month for LTK, MagicLinks. The figures are in the table below the chart.

View monthly share of search table
MonthLTKShopMySovrn CommerceMagicLinksLevanta
Oct 202578.1%21.3%0.31%0.29%0.03%
Nov 202575%24.4%0.24%0.27%0.04%
Dec 202574.4%24.9%0.33%0.3%0.03%
Jan 202667.3%31.9%0.42%0.31%0.05%
Feb 202667.2%32%0.4%0.38%0.05%
Mar 202667%32.3%0.39%0.31%0.04%
Apr 202662.6%36.7%0.3%0.29%0.05%
May 202670.2%29.2%0.32%0.24%0.04%
Jun 202670%29.5%0.29%0.2%0.02%
Jul 202653.4%45.8%0.39%0.34%0.05%
Aug 202653.5%45.8%0.39%0.24%0.05%
Sep 2026—————

How has the LTK and MagicLinks comparison changed over the last 12 months?

  • LTK was ahead of MagicLinks in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, LTK’s estimated Share of Search among creator commerce platforms worldwide moved from 78.1% to 53.5%, and its estimated monthly branded searches moved from 276K to 162K.
  • Across the 11 months ending August 2026, MagicLinks’ estimated Share of Search among creator commerce platforms worldwide moved from 0.29% to 0.24%, and its estimated monthly branded searches moved from 1K to 740.

How did search popularity change for creator commerce platforms worldwide in August 2026?

  1. Estimated monthly branded searches for LTK worldwide fell 41.4% over 11 measured months, from 276K to 162K in August 2026.

  2. Estimated monthly branded searches for MagicLinks worldwide fell 28.2% over 11 measured months, from 1K to 740 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using LTK’s and MagicLinks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LTK

3 branded search terms

  • ltk
  • ltk creator
  • ltk shop

4 branded search terms

  • magiclinks
  • magiclinks pricing
  • magiclinks reviews
  • magiclinks.com

How the Brand Demand Index is measured

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