Leaky Paywall vs Memberful:Which is more popular?
In September 2026, Memberful had more branded searches than Leaky Paywall among paywall platforms worldwide. Memberful had about 1,600 branded searches, while Leaky Paywall had 170. Memberful made up 4.7% of all paywall platform searches we track, and Leaky Paywall accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about paywall platforms, Memberful appeared in three of the five answers and Leaky Paywall in two. Memberful was mentioned before Leaky Paywall in two out of three answers.
Who do people search for more?
Memberful, about 9 searches for every 1 for Leaky Paywall
Who does AI mention more?
Memberful, mentioned in 3 of 5 answers, Leaky Paywall in 2
Who does AI recommend more?
Memberful, named ahead of Leaky Paywall in 2 of 3 answers
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Top paywall platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Memberful was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Leaky Paywall was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Memberful was listed before Leaky Paywall in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ghost3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Memberful3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leaky Paywall2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Piano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zuora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paywall platforms
5 answers
Asked ChatGPT
“Which paywall platform should I use?”
Asked ChatGPT
“What are the best paywall platforms?”
Asked ChatGPT
“What's the best paywall platform for reader subscriptions?”
Searched Google, AI Overview
“paywall platform”
Searched Google, AI Overview
“subscription paywall”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Leaky Paywall or Memberful more popular in search?
This chart shows how often people search Google for Leaky Paywall and Memberful by name. Each line represents a brand's share of searches for all six paywall platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Memberful, Leaky Paywall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zuora | Ghost | Poool | Memberful | Leaky Paywall | Piano |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 14.7% | 6.5% | 0.71% | 0.03% |
| Nov 2025 | 45% | 31.9% | 16.4% | 5.8% | 0.79% | 0.03% |
| Dec 2025 | 44.8% | 30.9% | 16.4% | 7.3% | 0.64% | 0.03% |
| Jan 2026 | 42.3% | 31.2% | 18.9% | 6.9% | 0.74% | 0.03% |
| Feb 2026 | 44.2% | 31.6% | 16.1% | 7.2% | 0.78% | 0.03% |
| Mar 2026 | 45.5% | 31.3% | 16.6% | 6% | 0.65% | 0.03% |
| Apr 2026 | 40.3% | 35.9% | 18% | 5.2% | 0.71% | 0.03% |
| May 2026 | 39.2% | 33.7% | 21.5% | 5% | 0.56% | 0.03% |
| Jun 2026 | 41.4% | 30% | 22.7% | 5.3% | 0.59% | 0.03% |
| Jul 2026 | 39% | 29.2% | 26.1% | 5.2% | 0.55% | 0.03% |
| Aug 2026 | 45.6% | 29.6% | 20.3% | 4% | 0.52% | 0.03% |
| Sep 2026 | 43.7% | 31.6% | 19.5% | 4.7% | 0.5% | 0.03% |
How has the Leaky Paywall and Memberful comparison changed over the last 12 months?
3 findings
- Memberful was ahead of Leaky Paywall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leaky Paywall’s share of searches among paywall platforms worldwide moved from 0.71% to 0.5%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 12 months ending September 2026, Memberful’s share of searches among paywall platforms worldwide moved from 6.5% to 4.7%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for paywall platforms worldwide in September 2026?
2 changes
In September 2026, Memberful gained share of searches among paywall platforms worldwide, from 4% to 4.7%.
Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leaky Paywall’s and Memberful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leaky Paywall
1 branded search term
- leaky paywall
Memberful
1 branded search term
- memberful
Other head-to-heads among paywall platforms
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