How popular isZuora in search?
In August 2026, there were an estimated 15K branded searches for Zuora worldwide which is down 18.6% over the last 11 months. Zuora holds 20.7% estimated Share of Search among paywall platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pico68.3%
Zuora20.7%
Poool9.3%
Piano1.5%
Leaky Paywall0.23%
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Which paywall platforms compete with Zuora?
Share of Search by month for Pico, Zuora, Poool. The figures are in the table below the chart.
View monthly share of search table
| Month | Pico | Zuora | Poool | Piano | Leaky Paywall |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 21.4% | 6.4% | 1.7% | 0.3% |
| Nov 2025 | 73.1% | 18.2% | 6.6% | 1.8% | 0.31% |
| Dec 2025 | 73.1% | 18.2% | 6.6% | 1.8% | 0.25% |
| Jan 2026 | 72% | 18% | 8% | 1.7% | 0.31% |
| Feb 2026 | 69.2% | 21.1% | 7.7% | 1.6% | 0.36% |
| Mar 2026 | 64.8% | 24.1% | 8.8% | 1.9% | 0.34% |
| Apr 2026 | 68.1% | 20.7% | 9.2% | 1.6% | 0.36% |
| May 2026 | 61.9% | 23% | 12.5% | 2.3% | 0.32% |
| Jun 2026 | 62.1% | 23.1% | 12.6% | 1.9% | 0.32% |
| Jul 2026 | 69.4% | 17.2% | 11.5% | 1.7% | 0.24% |
| Aug 2026 | 68.3% | 20.7% | 9.3% | 1.5% | 0.23% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 49.5K | 0% | -1.1 points | |
| 2, held 2nd | 20.7% | 15K | +21.9% | +3.5 points | |
| 3, held 3rd | 9.3% | 6.7K | -18.3% | -2.2 points | |
| 4, held 4th | 1.5% | 1.1K | -6.8% | -0.1 points | |
| 5, held 5th | 0.23% | 170 | 0% | 0 points |
1.
Pico68.3%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Zuora20.7%
Held 2nd. 15K estimated branded searches, +21.9% vs prior month. Share +3.5 points.
3.
Poool9.3%
Held 3rd. 6.7K estimated branded searches, -18.3% vs prior month. Share -2.2 points.
4.
Piano1.5%
Held 4th. 1.1K estimated branded searches, -6.8% vs prior month. Share -0.1 points.
0.23%
Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Zuora and its closest rivals
How has branded search demand for Zuora changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zuora worldwide fell from 18.4K to 15K.
- Across the 11 months ending August 2026, Zuora’s estimated Share of Search among paywall platforms worldwide decreased from 21.4% to 20.7%.
- Across the 11 months ending August 2026, Zuora’s estimated Share of Search among paywall platforms worldwide peaked at 24.1% in March 2026 and was lowest at 17.2% in July 2026.
How did search popularity change for paywall platforms worldwide in August 2026?
5 changes

In August 2026, Zuora gained estimated Share of Search among paywall platforms worldwide, from 17.2% to 20.7%.

In August 2026, Poool lost estimated Share of Search among paywall platforms worldwide, from 11.5% to 9.3%.

In August 2026, Pico lost estimated Share of Search among paywall platforms worldwide, from 69.4% to 68.3%.

Piano’s estimated Share of Search among paywall platforms worldwide has lost ground for 3 months in a row, from 2.3% to 1.5% in August 2026.

Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
Where does Zuora compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Revenue recognition software | 4th of 6 | 0.91% | Show ranking |
| Paywall platforms | 2nd of 5 | 20.7% | Shown above |
| Revenue recognition platforms | 2nd of 5 | 24.1% | Show ranking |
| Subscription billing platforms | 2nd of 5 | 24.1% | Show ranking |
How is Zuora measured?
Brandwave collects information about searches that people make online using Zuora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- subscription billing zuora
- zuora
- zuora app
- zuora com
- zuora software
- zuora subscription billing
Who owns Zuora?
Zuora is owned by Zuora. Brandwave also tracks
Zephr, owned by the same company, worldwide.
Do you work for Zuora? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Zuora your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.