Brandwave

Recharge vs Zuora:Which is more popular?

In September 2026, Zuora had more branded searches than Recharge among subscription billing platforms worldwide. Zuora had about 14,900 branded searches, while Recharge had 1,110. Zuora made up 26.8% of all subscription billing platform searches we track, and Recharge accounted for 2%. When we asked ChatGPT and Google AI Overviews about subscription billing platforms, Zuora appeared in four of the five answers and Recharge in two. Zuora was mentioned before Recharge in three out of four answers that named either.

Among subscription billing platforms worldwide in September 2026

Who do people search for more?

Zuora, about 13 searches for every 1 for Recharge

Zuora 14.9K searchesRecharge 1.1K searches

Who does AI mention more?

Zuora, mentioned in 4 of 5 answers, Recharge in 2

Zuora in 4 of 5Recharge in 2 of 5

Who does AI recommend more?

Zuora, named ahead of Recharge in 3 of 4 answers

Zuora first in 3Recharge first in 1

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Top subscription billing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zuora was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Recharge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zuora was listed before Recharge in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chargebee1st
  2. Recurly2nd
  3. Paddle3rd
  4. Maxio4th
  5. Zuora5th
  6. Recharge6th
  7. Seal Subscriptions–
  8. Ordway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chargebee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recurly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zuora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maxio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paddle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seal Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ordway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription billing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Recharge or Zuora more popular in search?

This chart shows how often people search Google for Recharge and Zuora by name. Each line represents a brand's share of searches for all eight subscription billing platforms we track, month by month, from English-language searches worldwide.

Recharge and Zuora among subscription billing platforms worldwide, by month

Share of searches by month for Zuora, Recharge. The figures are in the table below the chart.

View monthly share of searches table
MonthChargebeeZuoraMaxioRecurlyRechargeSeal SubscriptionsPaddleOrdway
Oct 202540.6%27.3%12.3%14.9%2%1.5%0.88%0.64%
Nov 202545.3%25%11.2%13.6%1.9%1.7%0.8%0.58%
Dec 202546.6%25.7%11.5%11.4%2%1.5%0.82%0.51%
Jan 202644%24.3%13.3%13.2%2.1%1.6%0.95%0.57%
Feb 202645.1%24.9%11.2%13.5%2.1%1.7%0.98%0.58%
Mar 202646.5%25.6%11.5%11.4%1.8%1.8%0.83%0.46%
Apr 202646.4%25.5%11.4%11.3%2.1%1.7%1%0.6%
May 202646.6%25.7%11.5%11.4%1.9%1.5%1%0.51%
Jun 202647.4%26.2%11.7%9.5%1.9%1.7%1%0.61%
Jul 202653.9%19.9%10.9%10.8%1.7%1.4%0.96%0.6%
Aug 202651.6%23.2%10.4%10.3%1.6%1.4%0.75%0.72%
Sep 202648.8%26.8%9.8%9.7%2%1.3%1.1%0.54%

How has the Recharge and Zuora comparison changed over the last 12 months?

3 findings

How did search popularity change for subscription billing platforms worldwide in September 2026?

2 changes
  1. In September 2026, Zuora gained share of searches among subscription billing platforms worldwide, from 23.2% to 26.8%.

  2. Estimated monthly branded searches for Recharge worldwide fell 15.9% over 12 measured months, from 1.3K to 1.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Recharge’s and Zuora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Recharge

2 branded search terms

  • recharge subscriptions
  • recharge subscriptions shopify

Zuora

3 branded search terms

  • zuora
  • zuora app
  • zuora software

How the Brand Demand Index is measured

Other head-to-heads among subscription billing platforms

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