Paddle vs Zuora:Which is more popular?
In September 2026, Zuora had more branded searches than Paddle among subscription billing platforms worldwide. Zuora had about 14,900 branded searches, while Paddle had 590. Zuora made up 26.8% of all subscription billing platform searches we track, and Paddle accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about subscription billing platforms, Zuora appeared in four of the five answers and Paddle in three. Paddle was mentioned before Zuora in three out of four answers that named either.
Who do people search for more?
Zuora, about 25 searches for every 1 for Paddle
Who does AI mention more?
Zuora, mentioned in 4 of 5 answers, Paddle in 3
Who does AI recommend more?
Paddle, named ahead of Zuora in 3 of 4 answers
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Top subscription billing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zuora was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Paddle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Paddle was listed before Zuora in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chargebee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Recurly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Zuora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maxio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Paddle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ordway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription billing platforms
5 answers
Asked ChatGPT
“Which subscription billing platform should I use?”
Asked ChatGPT
“What are the best subscription billing platforms?”
Asked ChatGPT
“What's the best subscription billing platform for a subscription business?”
Searched Google, AI Overview
“subscription billing platforms”
Searched Google, AI Overview
“best subscription billing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Paddle or Zuora more popular in search?
This chart shows how often people search Google for Paddle and Zuora by name. Each line represents a brand's share of searches for all eight subscription billing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zuora, Paddle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chargebee | Zuora | Maxio | Recurly | Recharge | Seal Subscriptions | Paddle | Ordway |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.3% | 12.3% | 14.9% | 2% | 1.5% | 0.88% | 0.64% |
| Nov 2025 | 45.3% | 25% | 11.2% | 13.6% | 1.9% | 1.7% | 0.8% | 0.58% |
| Dec 2025 | 46.6% | 25.7% | 11.5% | 11.4% | 2% | 1.5% | 0.82% | 0.51% |
| Jan 2026 | 44% | 24.3% | 13.3% | 13.2% | 2.1% | 1.6% | 0.95% | 0.57% |
| Feb 2026 | 45.1% | 24.9% | 11.2% | 13.5% | 2.1% | 1.7% | 0.98% | 0.58% |
| Mar 2026 | 46.5% | 25.6% | 11.5% | 11.4% | 1.8% | 1.8% | 0.83% | 0.46% |
| Apr 2026 | 46.4% | 25.5% | 11.4% | 11.3% | 2.1% | 1.7% | 1% | 0.6% |
| May 2026 | 46.6% | 25.7% | 11.5% | 11.4% | 1.9% | 1.5% | 1% | 0.51% |
| Jun 2026 | 47.4% | 26.2% | 11.7% | 9.5% | 1.9% | 1.7% | 1% | 0.61% |
| Jul 2026 | 53.9% | 19.9% | 10.9% | 10.8% | 1.7% | 1.4% | 0.96% | 0.6% |
| Aug 2026 | 51.6% | 23.2% | 10.4% | 10.3% | 1.6% | 1.4% | 0.75% | 0.72% |
| Sep 2026 | 48.8% | 26.8% | 9.8% | 9.7% | 2% | 1.3% | 1.1% | 0.54% |
How has the Paddle and Zuora comparison changed over the last 12 months?
3 findings
- Zuora was ahead of Paddle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paddle’s share of searches among subscription billing platforms worldwide moved from 0.88% to 1.1%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Zuora’s share of searches among subscription billing platforms worldwide moved from 27.3% to 26.8%, and its estimated monthly branded searches moved from 18.3K to 14.9K.
How did search popularity change for subscription billing platforms worldwide in September 2026?
1 change
In September 2026, Zuora gained share of searches among subscription billing platforms worldwide, from 23.2% to 26.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Paddle’s and Zuora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among subscription billing platforms
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