Brandwave

How popular isPoool in search?

In August 2026, there were an estimated 6.7K branded searches for Poool worldwide which is up 21.8% over the last 11 months. Poool holds 9.3% estimated Share of Search among paywall platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pico68.3%
  2. Zuora20.7%
  3. Poool9.3%
  4. Piano1.5%
  5. Leaky Paywall0.23%
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Which paywall platforms compete with Poool?

Poool against paywall platforms worldwide, by month

Share of Search by month for Pico, Zuora, Poool. The figures are in the table below the chart.

View monthly share of search table
MonthPicoZuoraPooolPianoLeaky Paywall
Oct 202570.2%21.4%6.4%1.7%0.3%
Nov 202573.1%18.2%6.6%1.8%0.31%
Dec 202573.1%18.2%6.6%1.8%0.25%
Jan 202672%18%8%1.7%0.31%
Feb 202669.2%21.1%7.7%1.6%0.36%
Mar 202664.8%24.1%8.8%1.9%0.34%
Apr 202668.1%20.7%9.2%1.6%0.36%
May 202661.9%23%12.5%2.3%0.32%
Jun 202662.1%23.1%12.6%1.9%0.32%
Jul 202669.4%17.2%11.5%1.7%0.24%
Aug 202668.3%20.7%9.3%1.5%0.23%
Sep 2026—————

  1. 1.Pico

    68.3%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Zuora

    20.7%

    Held 2nd. 15K estimated branded searches, +21.9% vs prior month. Share +3.5 points.

  3. 3.Poool

    9.3%

    Held 3rd. 6.7K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.Piano

    1.5%

    Held 4th. 1.1K estimated branded searches, -6.8% vs prior month. Share -0.1 points.

  5. 5.Leaky Paywall

    0.23%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Poool and its closest rivals

How has branded search demand for Poool changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Poool worldwide rose from 5.5K to 6.7K.
  • Across the 11 months ending August 2026, Poool’s estimated Share of Search among paywall platforms worldwide increased from 6.4% to 9.3%.
  • Across the 11 months ending August 2026, Poool’s estimated Share of Search among paywall platforms worldwide peaked at 12.6% in June 2026 and was lowest at 6.4% in October 2025.

How did search popularity change for paywall platforms worldwide in August 2026?

  1. In August 2026, Zuora gained estimated Share of Search among paywall platforms worldwide, from 17.2% to 20.7%.

  2. In August 2026, Poool lost estimated Share of Search among paywall platforms worldwide, from 11.5% to 9.3%.

  3. In August 2026, Pico lost estimated Share of Search among paywall platforms worldwide, from 69.4% to 68.3%.

  4. Piano’s estimated Share of Search among paywall platforms worldwide has lost ground for 3 months in a row, from 2.3% to 1.5% in August 2026.

  5. Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

Where does Poool compete?

Poool is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Paywall platforms3rd of 59.3%Shown above
Digital publishing paywall platforms1st of 547.7%Show ranking

How is Poool measured?

Brandwave collects information about searches that people make online using Poool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • poool
  • poool app
  • poool fr
  • poool paywall
  • poool software

Do you work for Poool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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