How popular isMemberful in search?
In August 2026, there were an estimated 1.3K branded searches for Memberful worldwide which is down 45.8% over the last 11 months. Memberful holds 0.02% estimated Share of Search among membership platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patreon61.8%Substack37.9%
Wild Apricot0.15%
MemberPress0.07%
Memberful0.02%
Follow Memberful and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Memberful compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Membership platforms | 5th of 5 | 0.02% | Shown below |
| Creator membership platforms | 5th of 5 | 0.02% | Show ranking |
| Fan subscription platforms | 4th of 4 | 0.03% | Show ranking |
Which membership platforms compete with Memberful?
Share of Search by month for Patreon, Substack, Memberful. The figures are in the table below the chart.
View monthly share of search table
| Month | Patreon | Substack | Wild Apricot | MemberPress | Memberful |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 29.3% | 0.25% | 0.21% | 0.05% |
| Nov 2025 | 70.1% | 29.4% | 0.25% | 0.21% | 0.04% |
| Dec 2025 | 66% | 33.6% | 0.2% | 0.16% | 0.05% |
| Jan 2026 | 65.9% | 33.7% | 0.24% | 0.16% | 0.04% |
| Feb 2026 | 65.5% | 34.1% | 0.24% | 0.16% | 0.05% |
| Mar 2026 | 66.1% | 33.5% | 0.2% | 0.13% | 0.04% |
| Apr 2026 | 61.8% | 37.9% | 0.18% | 0.12% | 0.04% |
| May 2026 | 66.6% | 33.2% | 0.16% | 0.09% | 0.03% |
| Jun 2026 | 66.2% | 33.6% | 0.16% | 0.09% | 0.03% |
| Jul 2026 | 61.5% | 38.2% | 0.18% | 0.08% | 0.03% |
| Aug 2026 | 61.8% | 37.9% | 0.15% | 0.07% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.8% | 4.1M | +22.1% | +0.3 points | |
| 2, held 2nd | 37.9% | 2.5M | +20.6% | -0.3 points | |
| 3, held 3rd | 0.15% | 9.9K | 0% | 0 points | |
| 4, held 4th | 0.07% | 4.4K | 0% | 0 points | |
| 5, held 5th | 0.02% | 1.3K | -18.8% | 0 points |
1.
Patreon61.8%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.3 points.
2.
Substack
37.9%
Held 2nd. 2.5M estimated branded searches, +20.6% vs prior month. Share -0.3 points.
0.15%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.02%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Memberful and its closest rivals
How has branded search demand for Memberful changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Memberful worldwide fell from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Memberful’s estimated Share of Search among membership platforms worldwide held steady, from 0.05% to 0.02%.
How did search popularity change for membership platforms worldwide in August 2026?
5 changes
Estimated monthly branded searches for Substack worldwide rose 79.4% over 11 measured months, from 1.4M to 2.5M in August 2026.

Estimated monthly branded searches for Patreon worldwide rose 22.1% over 11 measured months, from 3.4M to 4.1M in August 2026.

Estimated monthly branded searches for MemberPress worldwide fell 55.6% over 11 measured months, from 9.9K to 4.4K in August 2026.

Estimated monthly branded searches for Memberful worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How is Memberful measured?
Brandwave collects information about searches that people make online using Memberful’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- memberful
Do you work for Memberful? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Memberful your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.