Brandwave

How popular isMemberful in search?

In August 2026, there were an estimated 1.3K branded searches for Memberful worldwide which is down 45.8% over the last 11 months. Memberful holds 0.02% estimated Share of Search among membership platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patreon61.8%
  2. Substack37.9%
  3. Wild Apricot0.15%
  4. MemberPress0.07%
  5. Memberful0.02%
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Where does Memberful compete?

Memberful is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Membership platforms5th of 50.02%Shown below
Creator membership platforms5th of 50.02%Show ranking
Fan subscription platforms4th of 40.03%Show ranking

Which membership platforms compete with Memberful?

Memberful against membership platforms worldwide, by month

Share of Search by month for Patreon, Substack, Memberful. The figures are in the table below the chart.

View monthly share of search table
MonthPatreonSubstackWild ApricotMemberPressMemberful
Oct 202570.2%29.3%0.25%0.21%0.05%
Nov 202570.1%29.4%0.25%0.21%0.04%
Dec 202566%33.6%0.2%0.16%0.05%
Jan 202665.9%33.7%0.24%0.16%0.04%
Feb 202665.5%34.1%0.24%0.16%0.05%
Mar 202666.1%33.5%0.2%0.13%0.04%
Apr 202661.8%37.9%0.18%0.12%0.04%
May 202666.6%33.2%0.16%0.09%0.03%
Jun 202666.2%33.6%0.16%0.09%0.03%
Jul 202661.5%38.2%0.18%0.08%0.03%
Aug 202661.8%37.9%0.15%0.07%0.02%
Sep 2026—————
  1. 1.Patreon

    61.8%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  2. 2.Substack

    37.9%

    Held 2nd. 2.5M estimated branded searches, +20.6% vs prior month. Share -0.3 points.

  3. Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Memberful

    0.02%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Memberful and its closest rivals

How has branded search demand for Memberful changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Memberful worldwide fell from 2.4K to 1.3K.
  • Across the 11 months ending August 2026, Memberful’s estimated Share of Search among membership platforms worldwide held steady, from 0.05% to 0.02%.

How did search popularity change for membership platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Substack worldwide rose 79.4% over 11 measured months, from 1.4M to 2.5M in August 2026.

  2. Estimated monthly branded searches for Patreon worldwide rose 22.1% over 11 measured months, from 3.4M to 4.1M in August 2026.

  3. Estimated monthly branded searches for MemberPress worldwide fell 55.6% over 11 measured months, from 9.9K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Memberful worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Memberful measured?

Brandwave collects information about searches that people make online using Memberful’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • memberful

Do you work for Memberful? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Memberful your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.