Memberful vs Piano:Which is more popular?
In September 2026, Memberful had more branded searches than Piano among paywall platforms worldwide. Memberful had about 1,600 branded searches, while Piano had 10. Memberful made up 4.7% of all paywall platform searches we track, and Piano accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about paywall platforms, Memberful appeared in three of the five answers and Piano in two. Memberful was mentioned before Piano in two out of three answers.
Who do people search for more?
Memberful, about 160 searches for every 1 for Piano
Who does AI mention more?
Memberful, mentioned in 3 of 5 answers, Piano in 2
Who does AI recommend more?
Memberful, named ahead of Piano in 2 of 3 answers
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Top paywall platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Memberful was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Piano was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Memberful was listed before Piano in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ghost3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Memberful3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leaky Paywall2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Piano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zuora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paywall platforms
5 answers
Asked ChatGPT
“Which paywall platform should I use?”
Asked ChatGPT
“What are the best paywall platforms?”
Asked ChatGPT
“What's the best paywall platform for reader subscriptions?”
Searched Google, AI Overview
“paywall platform”
Searched Google, AI Overview
“subscription paywall”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Memberful or Piano more popular in search?
This chart shows how often people search Google for Memberful and Piano by name. Each line represents a brand's share of searches for all six paywall platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Memberful, Piano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zuora | Ghost | Poool | Memberful | Leaky Paywall | Piano |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 14.7% | 6.5% | 0.71% | 0.03% |
| Nov 2025 | 45% | 31.9% | 16.4% | 5.8% | 0.79% | 0.03% |
| Dec 2025 | 44.8% | 30.9% | 16.4% | 7.3% | 0.64% | 0.03% |
| Jan 2026 | 42.3% | 31.2% | 18.9% | 6.9% | 0.74% | 0.03% |
| Feb 2026 | 44.2% | 31.6% | 16.1% | 7.2% | 0.78% | 0.03% |
| Mar 2026 | 45.5% | 31.3% | 16.6% | 6% | 0.65% | 0.03% |
| Apr 2026 | 40.3% | 35.9% | 18% | 5.2% | 0.71% | 0.03% |
| May 2026 | 39.2% | 33.7% | 21.5% | 5% | 0.56% | 0.03% |
| Jun 2026 | 41.4% | 30% | 22.7% | 5.3% | 0.59% | 0.03% |
| Jul 2026 | 39% | 29.2% | 26.1% | 5.2% | 0.55% | 0.03% |
| Aug 2026 | 45.6% | 29.6% | 20.3% | 4% | 0.52% | 0.03% |
| Sep 2026 | 43.7% | 31.6% | 19.5% | 4.7% | 0.5% | 0.03% |
How has the Memberful and Piano comparison changed over the last 12 months?
3 findings
- Memberful was ahead of Piano in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Memberful’s share of searches among paywall platforms worldwide moved from 6.5% to 4.7%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Piano’s share of searches among paywall platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for paywall platforms worldwide in September 2026?
1 change
In September 2026, Memberful gained share of searches among paywall platforms worldwide, from 4% to 4.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Memberful’s and Piano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among paywall platforms
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