Poool vs Zuora:Which is more popular?
In September 2026, Zuora had more branded searches than Poool among paywall platforms worldwide. Zuora had about 14,800 branded searches, while Poool had 6,600. Zuora made up 43.7% of all paywall platform searches we track, and Poool accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about paywall platforms, Zuora appeared in one of the five answers and Poool in none.
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Top paywall platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zuora was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Poool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ghost3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Memberful3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leaky Paywall2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Piano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zuora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paywall platforms
5 answers
Asked ChatGPT
“Which paywall platform should I use?”
Asked ChatGPT
“What are the best paywall platforms?”
Asked ChatGPT
“What's the best paywall platform for reader subscriptions?”
Searched Google, AI Overview
“paywall platform”
Searched Google, AI Overview
“subscription paywall”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Poool or Zuora more popular in search?
This chart shows how often people search Google for Poool and Zuora by name. Each line represents a brand's share of searches for all six paywall platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zuora, Poool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zuora | Ghost | Poool | Memberful | Leaky Paywall | Piano |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 14.7% | 6.5% | 0.71% | 0.03% |
| Nov 2025 | 45% | 31.9% | 16.4% | 5.8% | 0.79% | 0.03% |
| Dec 2025 | 44.8% | 30.9% | 16.4% | 7.3% | 0.64% | 0.03% |
| Jan 2026 | 42.3% | 31.2% | 18.9% | 6.9% | 0.74% | 0.03% |
| Feb 2026 | 44.2% | 31.6% | 16.1% | 7.2% | 0.78% | 0.03% |
| Mar 2026 | 45.5% | 31.3% | 16.6% | 6% | 0.65% | 0.03% |
| Apr 2026 | 40.3% | 35.9% | 18% | 5.2% | 0.71% | 0.03% |
| May 2026 | 39.2% | 33.7% | 21.5% | 5% | 0.56% | 0.03% |
| Jun 2026 | 41.4% | 30% | 22.7% | 5.3% | 0.59% | 0.03% |
| Jul 2026 | 39% | 29.2% | 26.1% | 5.2% | 0.55% | 0.03% |
| Aug 2026 | 45.6% | 29.6% | 20.3% | 4% | 0.52% | 0.03% |
| Sep 2026 | 43.7% | 31.6% | 19.5% | 4.7% | 0.5% | 0.03% |
How has the Poool and Zuora comparison changed over the last 12 months?
3 findings
- Zuora was ahead of Poool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Poool’s share of searches among paywall platforms worldwide moved from 14.7% to 19.5%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Zuora’s share of searches among paywall platforms worldwide moved from 49.2% to 43.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for paywall platforms worldwide in September 2026?
2 changes
In September 2026, Zuora lost share of searches among paywall platforms worldwide, from 45.6% to 43.7%.
In September 2026, Poool lost share of searches among paywall platforms worldwide, from 20.3% to 19.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Poool’s and Zuora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among paywall platforms
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