Brandwave

How popular isLeaky Paywall in search?

In August 2026, there were an estimated 170 branded searches for Leaky Paywall worldwide which is down 34.6% over the last 11 months. Leaky Paywall holds 0.23% estimated Share of Search among paywall platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pico68.3%
  2. Zuora20.7%
  3. Poool9.3%
  4. Piano1.5%
  5. Leaky Paywall0.23%
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Which paywall platforms compete with Leaky Paywall?

Leaky Paywall against paywall platforms worldwide, by month

Share of Search by month for Pico, Zuora, Poool, Leaky Paywall. The figures are in the table below the chart.

View monthly share of search table
MonthPicoZuoraPooolPianoLeaky Paywall
Oct 202570.2%21.4%6.4%1.7%0.3%
Nov 202573.1%18.2%6.6%1.8%0.31%
Dec 202573.1%18.2%6.6%1.8%0.25%
Jan 202672%18%8%1.7%0.31%
Feb 202669.2%21.1%7.7%1.6%0.36%
Mar 202664.8%24.1%8.8%1.9%0.34%
Apr 202668.1%20.7%9.2%1.6%0.36%
May 202661.9%23%12.5%2.3%0.32%
Jun 202662.1%23.1%12.6%1.9%0.32%
Jul 202669.4%17.2%11.5%1.7%0.24%
Aug 202668.3%20.7%9.3%1.5%0.23%
Sep 2026—————

  1. 1.Pico

    68.3%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Zuora

    20.7%

    Held 2nd. 15K estimated branded searches, +21.9% vs prior month. Share +3.5 points.

  3. 3.Poool

    9.3%

    Held 3rd. 6.7K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.Piano

    1.5%

    Held 4th. 1.1K estimated branded searches, -6.8% vs prior month. Share -0.1 points.

  5. 5.Leaky Paywall

    0.23%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Leaky Paywall and its closest rivals

How has branded search demand for Leaky Paywall changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Leaky Paywall worldwide fell from 260 to 170.
  • Across the 11 months ending August 2026, Leaky Paywall’s estimated Share of Search among paywall platforms worldwide held steady, from 0.3% to 0.23%.

How did search popularity change for paywall platforms worldwide in August 2026?

  1. In August 2026, Zuora gained estimated Share of Search among paywall platforms worldwide, from 17.2% to 20.7%.

  2. In August 2026, Poool lost estimated Share of Search among paywall platforms worldwide, from 11.5% to 9.3%.

  3. In August 2026, Pico lost estimated Share of Search among paywall platforms worldwide, from 69.4% to 68.3%.

  4. Piano’s estimated Share of Search among paywall platforms worldwide has lost ground for 3 months in a row, from 2.3% to 1.5% in August 2026.

  5. Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

Where does Leaky Paywall compete?

Leaky Paywall is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Paywall platforms5th of 50.23%Shown above
Digital publishing paywall platforms5th of 51.2%Show ranking

How is Leaky Paywall measured?

Brandwave collects information about searches that people make online using Leaky Paywall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • leaky paywall
  • leakypaywall

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How the Brand Demand Index is measured

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