Ghost vs Poool:Which is searched more?
In September 2026, Ghost had more branded searches than Poool among paywall platforms worldwide. Ghost had about 10,700 branded searches, while Poool had 6,600. Ghost made up 31.6% of all paywall platform searches we track, and Poool accounted for 19.5%. These are worldwide searches for English-language branded terms.
Follow Ghost vs Poool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Ghost or Poool more popular in search?
Compare the platforms publishers charge readers through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ghost, Poool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zuora | Ghost | Poool | Memberful | Leaky Paywall | Piano |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 14.7% | 6.5% | 0.71% | 0.03% |
| Nov 2025 | 45% | 31.9% | 16.4% | 5.8% | 0.79% | 0.03% |
| Dec 2025 | 44.8% | 30.9% | 16.4% | 7.3% | 0.64% | 0.03% |
| Jan 2026 | 42.3% | 31.2% | 18.9% | 6.9% | 0.74% | 0.03% |
| Feb 2026 | 44.2% | 31.6% | 16.1% | 7.2% | 0.78% | 0.03% |
| Mar 2026 | 45.5% | 31.3% | 16.6% | 6% | 0.65% | 0.03% |
| Apr 2026 | 40.3% | 35.9% | 18% | 5.2% | 0.71% | 0.03% |
| May 2026 | 39.2% | 33.7% | 21.5% | 5% | 0.56% | 0.03% |
| Jun 2026 | 41.4% | 30% | 22.7% | 5.3% | 0.59% | 0.03% |
| Jul 2026 | 39% | 29.2% | 26.1% | 5.2% | 0.55% | 0.03% |
| Aug 2026 | 45.6% | 29.6% | 20.3% | 4% | 0.52% | 0.03% |
| Sep 2026 | 43.7% | 31.6% | 19.5% | 4.7% | 0.5% | 0.03% |
How has the Ghost and Poool comparison changed over the last 12 months?
3 findings
- Ghost was ahead of Poool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among paywall platforms worldwide moved from 28.9% to 31.6%, and its estimated monthly branded searches moved from 10.6K to 10.7K.
- Across the 12 months ending September 2026, Poool’s share of searches among paywall platforms worldwide moved from 14.7% to 19.5%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for paywall platforms worldwide in September 2026?
2 changes
In September 2026, Ghost gained share of searches among paywall platforms worldwide, from 29.6% to 31.6%.
In September 2026, Poool lost share of searches among paywall platforms worldwide, from 20.3% to 19.5%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Ghost’s and Poool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among paywall platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.