Brandwave

How popular isLeaky Paywall in search?

In August 2026, there were an estimated 170 branded searches for Leaky Paywall worldwide which is down 34.6% over the last 11 months. Leaky Paywall holds 1.2% estimated Share of Search among digital publishing paywall platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Poool47.7%
  2. Zephr36.9%
  3. Piano7.8%
  4. Pelcro6.3%
  5. Leaky Paywall1.2%
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Which digital publishing paywall platforms compete with Leaky Paywall?

Leaky Paywall against digital publishing paywall platforms worldwide, by month

Share of Search by month for Poool, Zephr, Piano, Pelcro, Leaky Paywall. The figures are in the table below the chart.

View monthly share of search table
MonthPooolZephrPianoPelcroLeaky Paywall
Oct 202539.6%38.4%10.6%9.4%1.9%
Nov 202537.7%43.6%10%6.9%1.8%
Dec 202541.6%39.1%11%6.7%1.6%
Jan 202643.8%40.2%9.5%4.8%1.7%
Feb 202641.9%40.4%9%6.8%2%
Mar 202643.3%39%9.5%6.5%1.7%
Apr 202647.7%35.8%8.4%6.3%1.8%
May 202651.6%31.8%9.6%5.6%1.3%
Jun 202645.8%41.3%6.8%5%1.2%
Jul 202652.9%32.7%7.6%5.7%1.1%
Aug 202647.7%36.9%7.8%6.3%1.2%
Sep 2026—————

  1. 1.Poool

    47.7%

    held 1st · 6.7K estimated branded searches · -18.3% vs prior month · -5.2 points

  2. 2.Zephr

    36.9%

    held 2nd · 5.2K estimated branded searches · +2.4% vs prior month · +4.2 points

  3. 3.Piano

    7.8%

    held 3rd · 1.1K estimated branded searches · -6.8% vs prior month · +0.2 points

  4. 4.Pelcro

    6.3%

    held 4th · 890 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Leaky Paywall

    1.2%

    held 5th · 170 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Leaky Paywall and its closest rivals

How has branded search demand for Leaky Paywall changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Leaky Paywall worldwide fell from 260 to 170.
  • Across the 11 months ending August 2026, Leaky Paywall’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 1.9% to 1.2%.

How did search popularity change for digital publishing paywall platforms worldwide in August 2026?

  1. In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%.

  2. In August 2026, Pelcro gained estimated Share of Search among digital publishing paywall platforms worldwide, from 5.7% to 6.3%.

  3. In August 2026, Poool lost estimated Share of Search among digital publishing paywall platforms worldwide, from 52.9% to 47.7%.

  4. Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

  5. Estimated monthly branded searches for Piano worldwide fell 25.7% over 11 measured months, from 1.5K to 1.1K in August 2026.

How is Leaky Paywall measured?

Brandwave collects information about searches that people make online using Leaky Paywall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • leaky paywall
  • leakypaywall

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How the Brand Demand Index is measured

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