Brandwave

Khan Academy Kids vs Wushka:Which is more popular?

In September 2026, Khan Academy Kids had more branded searches than Wushka among kids reading apps worldwide. Khan Academy Kids had about 90,500 branded searches, while Wushka had 8,100. Khan Academy Kids made up 4.9% of all kids reading app searches we track, and Wushka accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Khan Academy Kids appeared in three of the five answers and Wushka in none.

Among kids reading apps worldwide in September 2026

Who do people search for more?

Khan Academy Kids, about 11 searches for every 1 for Wushka

Khan Academy Kids 90.5K searchesWushka 8.1K searches

Who does AI mention more?

Khan Academy Kids, mentioned in 3 of 5 answers, Wushka in 0

Khan Academy Kids in 3 of 5Wushka in 0 of 5

Who does AI recommend more?

Khan Academy Kids, the only one of the two named

Khan Academy Kids first in 3Wushka never named

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy Kids was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wushka did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy Kids1st
  2. Reading Eggs2nd
  3. Teach Your Monster to Read3rd
  4. Duolingo ABC4th
  5. Epic5th
  6. Raz-Kids–
  7. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy Kids3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teach Your Monster to Read3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duolingo ABC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Khan Academy Kids or Wushka more popular in search?

This chart shows how often people search Google for Khan Academy Kids and Wushka by name. Each line represents a brand's share of searches for all seven kids reading apps we track, month by month, from English-language searches worldwide.

Khan Academy Kids and Wushka among kids reading apps worldwide, by month

Share of searches by month for Khan Academy Kids, Wushka. The figures are in the table below the chart.

View monthly share of searches table
MonthEpicReading EggsRaz-KidsKhan Academy KidsTeach Your Monster to ReadDuolingo ABCWushka
Oct 202526.3%32.1%32.1%4.3%3.5%0.86%0.71%
Nov 202524.3%36.3%29.7%4.9%3.3%0.8%0.8%
Dec 202529.5%29.5%29.5%5.9%4%1.2%0.53%
Jan 202627.5%27.5%33.6%5.5%4.5%1.1%0.22%
Feb 202627.5%33.7%27.5%5.5%3.7%0.91%1.1%
Mar 202624.8%37.1%24.8%7.4%4.1%0.82%1%
Apr 202625.2%30.8%30.8%7.5%4.1%0.83%0.68%
May 202625.3%37.8%25.3%6.2%3.4%1%1%
Jun 202616.6%45.2%24.7%7.4%3.3%1.5%1.2%
Jul 20267.8%47.3%25.9%11.6%3.5%2.3%1.6%
Aug 202632.7%32.7%21.8%6.6%3.6%1.3%1.3%
Sep 202636.3%29.7%24.3%4.9%3.3%1.2%0.44%

How has the Khan Academy Kids and Wushka comparison changed over the last 12 months?

3 findings
  • Khan Academy Kids was ahead of Wushka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Khan Academy Kids’ share of searches among kids reading apps worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Wushka’s share of searches among kids reading apps worldwide moved from 0.71% to 0.44%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

How did search popularity change for kids reading apps worldwide in September 2026?

2 changes
  1. In September 2026, Khan Academy Kids lost share of searches among kids reading apps worldwide, from 6.6% to 4.9%.

  2. In September 2026, Wushka lost share of searches among kids reading apps worldwide, from 1.3% to 0.44%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Khan Academy Kids’ and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy Kids

1 branded search term

  • khan academy kids

Wushka

1 branded search term

  • wushka

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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