Jolly Rancher vs Skittles:Which is more popular?
In September 2026, Skittles had more branded searches than Jolly Rancher among lolly brands worldwide. Skittles had about 450,000 branded searches, while Jolly Rancher had 201,000. Skittles made up 20.3% of all lolly brand searches we track, and Jolly Rancher accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about lolly brands, Jolly Rancher appeared in three of the five answers and Skittles in two. Skittles was mentioned before Jolly Rancher in two out of three answers that named either.
Who do people search for more?
Skittles, about 2 searches for every 1 for Jolly Rancher
Who does AI mention more?
Jolly Rancher, mentioned in 3 of 5 answers, Skittles in 2
Who does AI recommend more?
Skittles, named ahead of Jolly Rancher in 2 of 3 answers
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jolly Rancher was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Skittles was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Skittles was listed before Jolly Rancher in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chupa Chups1st- Skittles2nd
Dum-Dums3rd- Jolly Rancher4th
Tootsie Pops5th
Haribo6th
Allens–- Mentos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brands?”
Asked ChatGPT
“What's the best lolly brand for everyday sweets?”
Searched Google, AI Overview
“sweet brands”
Searched Google, AI Overview
“fruit candy brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Jolly Rancher or Skittles more popular in search?
This chart shows how often people search Google for Jolly Rancher and Skittles by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Skittles, Jolly Rancher. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allens | Haribo | Skittles | Chupa Chups | Jolly Rancher | Mentos | Tootsie Pops | Dum-Dums |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 26.1% | 21.3% | 14.3% | 9.5% | 7.8% | 1.9% | 1.6% |
| Nov 2025 | 19.7% | 24% | 19.7% | 16.1% | 8.8% | 8.8% | 1.8% | 1.2% |
| Dec 2025 | 20.4% | 24.9% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Jan 2026 | 20.4% | 25% | 20.4% | 13.7% | 9.1% | 9.1% | 1.2% | 1% |
| Feb 2026 | 17.7% | 26.4% | 21.6% | 14.4% | 9.6% | 7.9% | 1.3% | 1.1% |
| Mar 2026 | 26.9% | 22% | 18% | 14.7% | 8% | 8% | 1.3% | 0.89% |
| Apr 2026 | 32% | 21.4% | 17.5% | 11.7% | 7.8% | 7.8% | 1.1% | 0.86% |
| May 2026 | 27.7% | 22.7% | 18.6% | 12.4% | 8.3% | 8.3% | 1.1% | 0.92% |
| Jun 2026 | 30.5% | 20.4% | 16.7% | 13.7% | 7.5% | 9.1% | 1.2% | 0.82% |
| Jul 2026 | 26.4% | 21.6% | 17.7% | 14.5% | 7.9% | 9.7% | 1.3% | 0.87% |
| Aug 2026 | 24.9% | 20.4% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Sep 2026 | 24.9% | 20.3% | 20.3% | 13.6% | 9.1% | 9.1% | 1.5% | 1.2% |
How has the Jolly Rancher and Skittles comparison changed over the last 12 months?
3 findings
- Skittles was ahead of Jolly Rancher in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jolly Rancher’s share of searches among lolly brands worldwide moved from 9.5% to 9.1%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands worldwide moved from 21.3% to 20.3%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for lolly brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Jolly Rancher worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jolly Rancher’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jolly Rancher
1 branded search term
- jolly rancher
Skittles
1 branded search term
- skittles
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