Brandwave

Hotspex Media vs Omnicom Media Group:Which is more popular?

In September 2026, Omnicom Media Group had more branded searches than Hotspex Media among media buying agencies worldwide. Omnicom Media Group had about 40,500 branded searches, while Hotspex Media had 170. Omnicom Media Group made up 13.3% of all media buying agency searches we track, and Hotspex Media accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about media buying agencies, Hotspex Media appeared in two of the five answers and Omnicom Media Group in none.

Among media buying agencies worldwide in September 2026

Who do people search for more?

Omnicom Media Group, about 238 searches for every 1 for Hotspex Media

Omnicom Media Group 40.5K searchesHotspex Media 170 searches

Who does AI mention more?

Hotspex Media, mentioned in 2 of 5 answers, Omnicom Media Group in 0

Hotspex Media in 2 of 5Omnicom Media Group in 0 of 5

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Top media buying agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hotspex Media was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Omnicom Media Group did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tinuiti1st
  2. Disruptive Advertising2nd
  3. Directive3rd
  4. Hotspex Media4th
  5. dentsu–
  6. WPP Media–
  7. Omnicom Media Group–
  8. IPG Mediabrands–
  9. Publicis Media–
  10. Havas Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tinuiti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Directive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotspex Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • dentsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPP Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnicom Media Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPG Mediabrands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Publicis Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havas Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media buying agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hotspex Media or Omnicom Media Group more popular in search?

This chart shows how often people search Google for Hotspex Media and Omnicom Media Group by name. Each line represents a brand's share of searches for all ten media buying agencies we track, month by month, from English-language searches worldwide.

Hotspex Media and Omnicom Media Group among media buying agencies worldwide, by month

Share of searches by month for Omnicom Media Group, Hotspex Media. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuWPP MediaOmnicom Media GroupIPG MediabrandsPublicis MediaHavas MediaTinuitiDisruptive AdvertisingDirectiveHotspex Media
Oct 202537%25.8%11.1%11.1%6.1%5%2.3%0.82%0.64%0.11%
Nov 202537.9%24.7%11.4%11.4%6.2%5.1%2%0.67%0.45%0.11%
Dec 202535.6%23.1%15.9%10.7%5.8%4.8%2.7%0.76%0.51%0.1%
Jan 202636.1%27.1%13.3%8.9%5.9%4.9%2.3%0.82%0.62%0.1%
Feb 202636.6%26.1%13.5%9%6%4.9%2.3%0.83%0.63%0.09%
Mar 202636.3%26%13.4%9%6%4.9%2.8%0.98%0.63%0.11%
Apr 202636.6%26.1%13.5%9%4.9%4.9%3.4%0.82%0.63%0.09%
May 202632.5%28.3%14.6%9.7%5.3%5.3%3%0.59%0.58%0.09%
Jun 202633.8%29.4%12.4%8.3%6.8%5.5%2.6%0.62%0.6%0.08%
Jul 202632.6%32%14.6%6.5%5.3%5.3%2.5%0.59%0.58%0.08%
Aug 202633%32.4%14.8%5.4%5.4%5.4%2.5%0.59%0.47%0.06%
Sep 202636.1%30.3%13.3%5.9%5.9%4.9%2.3%0.79%0.43%0.06%

How has the Hotspex Media and Omnicom Media Group comparison changed over the last 12 months?

3 findings

How did search popularity change for media buying agencies worldwide in September 2026?

2 changes

  1. In September 2026, Omnicom Media Group lost share of searches among media buying agencies worldwide, from 14.8% to 13.3%.

  2. Estimated monthly branded searches for Hotspex Media worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hotspex Media’s and Omnicom Media Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotspex Media

1 branded search term

  • hotspex

Omnicom Media Group

1 branded search term

  • omnicom media group

How the Brand Demand Index is measured

Other head-to-heads among media buying agencies

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