Harpic vs Mr Clean:Which is searched more?
In September 2026, Mr Clean had more branded searches than Harpic among household cleaning brands worldwide. Mr Clean had about 301,000 branded searches, while Harpic had 165,000. Mr Clean made up 19.3% of all household cleaning brand searches we track, and Harpic accounted for 10.6%. These are worldwide searches for English-language branded terms.
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Is Harpic or Mr Clean more popular in search?
Compare the household cleaning brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mr Clean, Harpic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Barkeepers Friend | Dettol | Clorox | Harpic | Lysol | Domex | Simple Green | Mrs. Meyer’s Clean Day | Ecover | Ajax | Method | Flash | White King | Pine O Cleen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 10.4% | 15.6% | 10.4% | 10.4% | 8.5% | 4.7% | 3.1% | 3.1% | 2.1% | 1.1% | 1.1% | 0.52% | 0.28% | 0.04% |
| Nov 2025 | 21.9% | 12% | 17.9% | 12% | 9.8% | 8% | 5.4% | 3.6% | 3.6% | 2.4% | 1.3% | 1.1% | 0.53% | 0.32% | 0.03% |
| Dec 2025 | 22% | 12.1% | 18% | 9.9% | 9.9% | 9.9% | 6.6% | 3.6% | 3% | 2% | 1.1% | 1% | 0.53% | 0.32% | 0.04% |
| Jan 2026 | 20.8% | 13.9% | 17% | 11.4% | 9.3% | 9.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.2% | 1.2% | 0.83% | 0.3% | 0.05% |
| Feb 2026 | 22.8% | 12.5% | 15.2% | 10.2% | 10.2% | 10.2% | 5.6% | 3.8% | 3.1% | 2.5% | 1.4% | 1.2% | 0.82% | 0.33% | 0.04% |
| Mar 2026 | 23.8% | 13% | 15.9% | 10.7% | 10.7% | 8.7% | 4.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.1% | 0.7% | 0.28% | 0.05% |
| Apr 2026 | 20.7% | 13.8% | 16.9% | 11.3% | 11.3% | 7.6% | 5.1% | 4.2% | 3.4% | 2.3% | 1.2% | 1.1% | 0.67% | 0.3% | 0.05% |
| May 2026 | 20.4% | 13.6% | 16.6% | 11.2% | 11.2% | 9.1% | 5% | 4.1% | 3.3% | 2.2% | 1.2% | 1.1% | 0.66% | 0.3% | 0.06% |
| Jun 2026 | 17.7% | 14.4% | 17.7% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 2.9% | 1.9% | 1.9% | 1% | 0.65% | 0.32% | 0.07% |
| Jul 2026 | 16.8% | 16.8% | 16.8% | 11.2% | 11.2% | 9.2% | 5% | 4.1% | 3.4% | 1.8% | 1.5% | 1.2% | 0.67% | 0.3% | 0.06% |
| Aug 2026 | 16.2% | 16.2% | 16.2% | 10.9% | 10.9% | 10.9% | 4.9% | 4% | 4% | 1.8% | 1.8% | 1.2% | 0.65% | 0.29% | 0.06% |
| Sep 2026 | 19.3% | 15.8% | 15.8% | 12.9% | 10.6% | 8.7% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 1.1% | 0.63% | 0.28% | 0.06% |
How has the Harpic and Mr Clean comparison changed over the last 12 months?
3 findings
- Mr Clean was ahead of Harpic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harpic’s share of searches among household cleaning brands worldwide moved from 10.4% to 10.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Mr Clean’s share of searches among household cleaning brands worldwide moved from 28.5% to 19.3%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for household cleaning brands worldwide in September 2026?
2 changes
In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.
Harpic’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 11.9% to 10.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harpic’s and Mr Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among household cleaning brands
Mr Clean vs Barkeepers Friend: compare search popularity
Mr Clean vs Dettol: compare search popularity
Mr Clean vs Clorox: compare search popularity- Barkeepers Friend vs Dettol: compare search popularity
- Barkeepers Friend vs Clorox: compare search popularity
- Barkeepers Friend vs Harpic: compare search popularity
Put your own brand in this comparison
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