Brandwave

Fiji Water vs Voss:Which is searched more?

In August 2026, Fiji Water and Voss were level on Share of Search among bottled water brands worldwide, with an estimated 165K branded searches each, at 32.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among bottled water brands worldwide in August 2026Which is more popular in search, Fiji Water or Voss?
Fiji Water32.3%165K searches
vs
Voss32.3%165K searches

Follow Fiji Water vs Voss and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Fiji Water or Voss?

Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fiji Water and Voss among bottled water brands worldwide, by month

Share of Search by month for Fiji Water, Voss. The figures are in the table below the chart.

View monthly share of search table
MonthFiji WaterVoss
Oct 202538.6%25.7%
Nov 202541.1%27.4%
Dec 202536.6%29.8%
Jan 202641%27.3%
Feb 202634%27.7%
Mar 202636.5%29.8%
Apr 202634.2%28%
May 202634.2%28%
Jun 202621.5%17.6%
Jul 202630.1%30.1%
Aug 202632.3%32.3%
Sep 2026——

How has the Fiji Water and Voss comparison changed over the last 12 months?

  • Fiji Water was ahead of Voss in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fiji Water’s estimated Share of Search among bottled water brands worldwide moved from 38.6% to 32.3%, and its estimated monthly branded searches held steady at 165K.
  • Across the 11 months ending August 2026, Voss’ estimated Share of Search among bottled water brands worldwide moved from 25.7% to 32.3%, and its estimated monthly branded searches moved from 110K to 165K.

How did search popularity change for bottled water brands worldwide in August 2026?

  1. In August 2026, Fiji Water gained estimated Share of Search among bottled water brands worldwide, from 30.1% to 32.3%.

  2. In August 2026, Voss gained estimated Share of Search among bottled water brands worldwide, from 30.1% to 32.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Fiji Water’s and Voss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiji Water

1 branded search term

  • fiji water

Voss

1 branded search term

  • voss

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.