Ethena vs Visa Stablecoin Platform:Which is more popular?
In September 2026, Ethena had more branded searches than Visa Stablecoin Platform among stablecoin platforms worldwide. Ethena had about 18,100 branded searches, while Visa Stablecoin Platform had 480. Ethena made up 1.4% of all stablecoin platform searches we track, and Visa Stablecoin Platform accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about stablecoin platforms, Visa Stablecoin Platform appeared in two of the five answers and Ethena in one. Visa Stablecoin Platform was mentioned before Ethena in two out of three answers that named either.
Who do people search for more?
Ethena, about 38 searches for every 1 for Visa Stablecoin Platform
Who does AI mention more?
Visa Stablecoin Platform, mentioned in 2 of 5 answers, Ethena in 1
Who does AI recommend more?
Visa Stablecoin Platform, named ahead of Ethena in 2 of 3 answers
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Top stablecoin platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Visa Stablecoin Platform was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ethena was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Visa Stablecoin Platform was listed before Ethena in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coinbase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Visa Stablecoin Platform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ethena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MakerDAO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paxos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stablecoin platforms
5 answers
Asked ChatGPT
“Which stablecoin platform should I use?”
Asked ChatGPT
“What are the best stablecoin platforms?”
Asked ChatGPT
“What's the best stablecoin platform for digital payments?”
Searched Google, AI Overview
“stablecoin platforms”
Searched Google, AI Overview
“best stablecoin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ethena or Visa Stablecoin Platform more popular in search?
This chart shows how often people search Google for Ethena and Visa Stablecoin Platform by name. Each line represents a brand's share of searches for all seven stablecoin platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Ethena, Visa Stablecoin Platform. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coinbase | Paxos | Ethena | MakerDAO | Visa Stablecoin Platform | Circle |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.1% | 1.2% | 0.23% | <0.01% | <0.01% |
| Nov 2025 | 96.4% | 2.1% | 1.2% | 0.28% | <0.01% | <0.01% |
| Dec 2025 | 96.1% | 2.6% | 0.95% | 0.35% | <0.01% | <0.01% |
| Jan 2026 | 92.9% | 5.6% | 1.1% | 0.33% | <0.01% | 0% |
| Feb 2026 | 95.2% | 3.8% | 0.77% | 0.23% | <0.01% | <0.01% |
| Mar 2026 | 94.3% | 4.7% | 0.76% | 0.28% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 5.7% | 0.92% | 0.27% | <0.01% | <0.01% |
| May 2026 | 90.7% | 8.2% | 0.9% | 0.18% | <0.01% | <0.01% |
| Jun 2026 | 88.9% | 9.8% | 1.1% | 0.14% | <0.01% | <0.01% |
| Jul 2026 | 86.9% | 11.7% | 1.1% | 0.14% | 0.17% | <0.01% |
| Aug 2026 | 88.9% | 9.8% | 1.1% | 0.12% | 0.05% | <0.01% |
| Sep 2026 | 91.6% | 6.8% | 1.4% | 0.18% | 0.04% | <0.01% |
How has the Ethena and Visa Stablecoin Platform comparison changed over the last 12 months?
3 findings
- Ethena was ahead of Visa Stablecoin Platform in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ethena’s share of searches among stablecoin platforms worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 12 months ending September 2026, Visa Stablecoin Platform’s share of searches among stablecoin platforms worldwide moved from <0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 480.
How did search popularity change for stablecoin platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Visa Stablecoin Platform worldwide rose 4700% over 12 measured months, from 10 to 480 in September 2026.
Estimated monthly branded searches for Ethena worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ethena’s and Visa Stablecoin Platform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ethena
1 branded search term
- ethena
Visa Stablecoin Platform
1 branded search term
- visa stablecoin platform
Other head-to-heads among stablecoin platforms
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