How popular isVisa Stablecoin Platform in search?
In September 2026, people searched for Visa Stablecoin Platform by name about 480 times worldwide, a 4700% increase from the previous year. These searches made up 0.04% of all global stablecoin platform searches, placing Visa Stablecoin Platform fifth out of seven platforms. These are worldwide searches for English-language branded terms.
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Which stablecoin platforms compete with Visa Stablecoin Platform?
Share of searches by month for Coinbase, Paxos, Visa Stablecoin Platform. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coinbase | Paxos | Ethena | MakerDAO | Visa Stablecoin Platform | Circle | Tether |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.1% | 1.2% | 0.23% | <0.01% | <0.01% | — |
| Nov 2025 | 96.4% | 2.1% | 1.2% | 0.28% | <0.01% | <0.01% | — |
| Dec 2025 | 96.1% | 2.6% | 0.95% | 0.35% | <0.01% | <0.01% | — |
| Jan 2026 | 92.9% | 5.6% | 1.1% | 0.33% | <0.01% | 0% | — |
| Feb 2026 | 95.2% | 3.8% | 0.77% | 0.23% | <0.01% | <0.01% | — |
| Mar 2026 | 94.3% | 4.7% | 0.76% | 0.28% | <0.01% | <0.01% | — |
| Apr 2026 | 93.1% | 5.7% | 0.92% | 0.27% | <0.01% | <0.01% | — |
| May 2026 | 90.7% | 8.2% | 0.9% | 0.18% | <0.01% | <0.01% | — |
| Jun 2026 | 88.9% | 9.8% | 1.1% | 0.14% | <0.01% | <0.01% | — |
| Jul 2026 | 86.9% | 11.7% | 1.1% | 0.14% | 0.17% | <0.01% | — |
| Aug 2026 | 88.9% | 9.8% | 1.1% | 0.12% | 0.05% | <0.01% | — |
| Sep 2026 | 91.6% | 6.8% | 1.4% | 0.18% | 0.04% | <0.01% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.6% | 1.2M | 0% | +2.7 points | |
| 2, held 2nd | 6.8% | 90.5K | -33% | -3 points | |
| 3, held 3rd | 1.4% | 18.1K | +22.3% | +0.3 points | |
| 4, held 4th | 0.18% | 2.4K | +50% | +0.1 points | |
| 5, held 5th | 0.04% | 480 | -33.3% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Coinbase91.6%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Paxos6.8%
Held 2nd. 90.5K estimated branded searches, -33% vs prior month. Share -3 points.
3.
Ethena1.4%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
4.
MakerDAO0.18%
Held 4th. 2.4K estimated branded searches, +50% vs prior month. Share +0.1 points.
0.04%
Held 5th. 480 estimated branded searches, -33.3% vs prior month. Share 0 points.
6.
Circle<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
—.
Tether—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Visa Stablecoin Platform and its closest rivals
Visa Stablecoin Platform vs Coinbase: compare search popularity
Visa Stablecoin Platform vs Paxos: compare search popularity
Visa Stablecoin Platform vs Ethena: compare search popularity
Visa Stablecoin Platform vs MakerDAO: compare search popularity
Visa Stablecoin Platform vs Circle: compare search popularity- Compare Visa Stablecoin Platform with any brand
Every comparison with Visa Stablecoin Platform
4 comparisons
How has branded search demand for Visa Stablecoin Platform changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Visa Stablecoin Platform worldwide rose from 10 to 480.
- Across the 12 months ending September 2026, Visa Stablecoin Platform rose from 6th to 5th among stablecoin platforms worldwide.
How did search popularity change for stablecoin platforms worldwide in September 2026?
5 changes

In September 2026, Coinbase gained share of searches among stablecoin platforms worldwide, from 88.9% to 91.6%.

In September 2026, Paxos lost share of searches among stablecoin platforms worldwide, from 9.8% to 6.8%.
Estimated monthly branded searches for Visa Stablecoin Platform worldwide rose 4700% over 12 measured months, from 10 to 480 in September 2026.

Estimated monthly branded searches for MakerDAO worldwide fell 63.6% over 12 measured months, from 6.6K to 2.4K in September 2026.

Estimated monthly branded searches for Ethena worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are Visa Stablecoin Platform’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Visa Stablecoin Platform’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- visa stablecoin platform
Who owns Visa Stablecoin Platform?
Visa Stablecoin Platform is owned by Visa. Brandwave also tracks Verifi, owned by the same company, worldwide.
Do you work for Visa Stablecoin Platform? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Visa Stablecoin Platform your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.