Dublin vs Sherwood:Which is more popular by branded search?
In August 2026, Dublin had more branded searches than Sherwood among equestrian boots worldwide. Dublin was estimated to have 390 branded searches compared to Sherwood’s 20, and held a 0.06% Share of Search versus Sherwood’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dublin or Sherwood?
Compare the equestrian boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dublin, Sherwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Mountain Horse | Shires | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.2% | 1.7% | 0.95% | 0.09% | 0.02% | <0.01% |
| Nov 2025 | 98.1% | 1.2% | 0.65% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.4% | 0.97% | 0.53% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.7% | 1.4% | 0.78% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 97.5% | 1.4% | 0.96% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 98% | 1.2% | 0.79% | 0.07% | <0.01% | <0.01% |
| May 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 98.4% | 0.79% | 0.79% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dublin and Sherwood comparison changed over the last 12 months?
3 findings
- Dublin was ahead of Sherwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dublin’s estimated Share of Search among equestrian boots worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 11 months ending August 2026, Sherwood’s estimated Share of Search among equestrian boots worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for equestrian boots worldwide in August 2026?
2 changes
In August 2026, Sherwood fell from 5th to 6th among equestrian boots worldwide.
Estimated monthly branded searches for Dublin worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dublin’s and Sherwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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