Brandwave

dentsu vs Disruptive Advertising:Which is more popular?

In September 2026, dentsu had more branded searches than Disruptive Advertising among media buying agencies worldwide. dentsu had about 110,000 branded searches, while Disruptive Advertising had 2,420. dentsu made up 36.1% of all media buying agency searches we track, and Disruptive Advertising accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about media buying agencies, Disruptive Advertising appeared in two of the five answers and dentsu in none.

Among media buying agencies worldwide in September 2026

Who do people search for more?

dentsu, about 45 searches for every 1 for Disruptive Advertising

dentsu 110K searchesDisruptive Advertising 2.4K searches

Who does AI mention more?

Disruptive Advertising, mentioned in 2 of 5 answers, dentsu in 0

Disruptive Advertising in 2 of 5dentsu in 0 of 5

Who does AI recommend more?

Disruptive Advertising, the only one of the two named

Disruptive Advertising first in 2dentsu never named

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Top media buying agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Disruptive Advertising was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. dentsu did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tinuiti1st
  2. Disruptive Advertising2nd
  3. Directive3rd
  4. Hotspex Media4th
  5. dentsu–
  6. WPP Media–
  7. Omnicom Media Group–
  8. IPG Mediabrands–
  9. Publicis Media–
  10. Havas Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tinuiti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Directive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotspex Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • dentsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPP Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnicom Media Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPG Mediabrands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Publicis Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havas Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media buying agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is dentsu or Disruptive Advertising more popular in search?

This chart shows how often people search Google for dentsu and Disruptive Advertising by name. Each line represents a brand's share of searches for all ten media buying agencies we track, month by month, from English-language searches worldwide.

dentsu and Disruptive Advertising among media buying agencies worldwide, by month

Share of searches by month for dentsu, Disruptive Advertising. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuWPP MediaOmnicom Media GroupIPG MediabrandsPublicis MediaHavas MediaTinuitiDisruptive AdvertisingDirectiveHotspex Media
Oct 202537%25.8%11.1%11.1%6.1%5%2.3%0.82%0.64%0.11%
Nov 202537.9%24.7%11.4%11.4%6.2%5.1%2%0.67%0.45%0.11%
Dec 202535.6%23.1%15.9%10.7%5.8%4.8%2.7%0.76%0.51%0.1%
Jan 202636.1%27.1%13.3%8.9%5.9%4.9%2.3%0.82%0.62%0.1%
Feb 202636.6%26.1%13.5%9%6%4.9%2.3%0.83%0.63%0.09%
Mar 202636.3%26%13.4%9%6%4.9%2.8%0.98%0.63%0.11%
Apr 202636.6%26.1%13.5%9%4.9%4.9%3.4%0.82%0.63%0.09%
May 202632.5%28.3%14.6%9.7%5.3%5.3%3%0.59%0.58%0.09%
Jun 202633.8%29.4%12.4%8.3%6.8%5.5%2.6%0.62%0.6%0.08%
Jul 202632.6%32%14.6%6.5%5.3%5.3%2.5%0.59%0.58%0.08%
Aug 202633%32.4%14.8%5.4%5.4%5.4%2.5%0.59%0.47%0.06%
Sep 202636.1%30.3%13.3%5.9%5.9%4.9%2.3%0.79%0.43%0.06%

How has the dentsu and Disruptive Advertising comparison changed over the last 12 months?

3 findings

How did search popularity change for media buying agencies worldwide in September 2026?

1 change

  1. In September 2026, dentsu gained share of searches among media buying agencies worldwide, from 33% to 36.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using dentsu’s and Disruptive Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

dentsu

1 branded search term

  • dentsu

Disruptive Advertising

2 branded search terms

  • disruptive advertising
  • disruptive advertising agency

How the Brand Demand Index is measured

Other head-to-heads among media buying agencies

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