Brandwave

Darlac vs Okatsune:Which is more popular?

In September 2026, Okatsune had more branded searches than Darlac among pruner brands worldwide. Okatsune had about 2,900 branded searches, while Darlac had 1,900. Okatsune made up 6.2% of all pruner brand searches we track, and Darlac accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about pruner brands, Okatsune appeared in two of the five answers and Darlac in none.

Among pruner brands worldwide in September 2026

Who do people search for more?

Okatsune, about 53% more searches than Darlac

Okatsune 2.9K searchesDarlac 1.9K searches

Who does AI mention more?

Okatsune, mentioned in 2 of 5 answers, Darlac in 0

Okatsune in 2 of 5Darlac in 0 of 5

Who does AI recommend more?

Okatsune, the only one of the two named

Okatsune first in 2Darlac never named

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Top pruner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Okatsune was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Darlac did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Felco1st
  2. Okatsune2nd
  3. ARS3rd
  4. Fiskars4th
  5. Niwaki4th
  6. Corona Tools6th
  7. Bahco7th
  8. Darlac–
  9. Gardena–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Darlac or Okatsune more popular in search?

This chart shows how often people search Google for Darlac and Okatsune by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.

Darlac and Okatsune among pruner brands worldwide, by month

Share of searches by month for Okatsune, Darlac. The figures are in the table below the chart.

View monthly share of searches table
MonthFelcoFiskarsBahcoOkatsuneNiwakiARSDarlacCorona ToolsGardena
Oct 202561.5%12%6.5%5.3%4.2%3.6%3.6%2.2%1.1%
Nov 202563.4%8.3%6.8%5.5%5.5%5.5%2.4%1.9%0.9%
Dec 202563.2%6.5%6.5%6.5%6.5%5.2%2.9%1.8%1.1%
Jan 202663.4%7.2%7.2%4.8%3.8%7.2%3.2%2%0.97%
Feb 202664.9%7.2%7.2%5.8%3.2%4.8%3.2%2.6%1.2%
Mar 202662.3%10%6.7%6.7%3.6%3.6%2.9%2.9%1.3%
Apr 202657.1%12.4%5.5%8.3%4.5%3.6%3.6%3.6%1.4%
May 202658%12.6%5.6%5.6%4.6%4.6%4.6%3.1%1.4%
Jun 202659.3%12.9%4.7%5.7%4.7%3.7%4.7%3.1%1.2%
Jul 202655.4%14.8%4.3%5.4%5.4%4.3%5.4%3.6%1.6%
Aug 202658.1%13.3%4.8%4.8%4.8%4.8%4.8%3.2%1.2%
Sep 202658.9%11.5%6.2%6.2%5.1%4.1%4.1%2.8%1.3%

How has the Darlac and Okatsune comparison changed over the last 12 months?

3 findings
  • Okatsune was ahead of Darlac in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Darlac’s share of searches among pruner brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Okatsune’s share of searches among pruner brands worldwide moved from 5.3% to 6.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for pruner brands worldwide in September 2026?

2 changes
  1. In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.

  2. In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Darlac’s and Okatsune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Darlac

1 branded search term

  • darlac

Okatsune

1 branded search term

  • okatsune

How the Brand Demand Index is measured

Other head-to-heads among pruner brands

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