CurrencyFair vs TorFX:Which is more popular by branded search?
In August 2026, TorFX had more branded searches than CurrencyFair among currency exchange services worldwide. TorFX was estimated to have 6.6K branded searches compared to CurrencyFair’s 2.9K, and held a 1.5% Share of Search versus CurrencyFair’s 0.67%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CurrencyFair or TorFX?
Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TorFX, CurrencyFair. The figures are in the table below the chart.
View monthly share of search table
| Month | Xe | Travelex | WorldFirst | OFX | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Nov 2025 | 48.8% | 26.8% | 12% | 9.8% | 2% | 0.71% |
| Dec 2025 | 47.6% | 26.1% | 14.3% | 9.6% | 1.9% | 0.56% |
| Jan 2026 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Feb 2026 | 50% | 27.5% | 10.1% | 10.1% | 1.6% | 0.73% |
| Mar 2026 | 49.8% | 27.3% | 10% | 10% | 2% | 0.89% |
| Apr 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| May 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| Jun 2026 | 52.8% | 23.6% | 10.6% | 10.6% | 1.7% | 0.62% |
| Jul 2026 | 50.1% | 27.5% | 10.1% | 10.1% | 1.6% | 0.59% |
| Aug 2026 | 46.2% | 31% | 11.4% | 9.3% | 1.5% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the CurrencyFair and TorFX comparison changed over the last 12 months?
3 findings
- TorFX was ahead of CurrencyFair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CurrencyFair’s estimated Share of Search among currency exchange services worldwide moved from 0.69% to 0.67%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 11 months ending August 2026, TorFX’s estimated Share of Search among currency exchange services worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for currency exchange services worldwide in August 2026?
2 changes
Estimated monthly branded searches for TorFX worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for CurrencyFair worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CurrencyFair’s and TorFX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CurrencyFair
1 branded search term
- currency fair
TorFX
1 branded search term
- torfx
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.