Brandwave

How popular isCurrencyFair in search?

In August 2026, there were an estimated 2.9K branded searches for CurrencyFair worldwide which is down 19.4% over the last 11 months. CurrencyFair holds 0.67% estimated Share of Search among currency exchange services worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xe46.2%
  2. Travelex31%
  3. WorldFirst11.4%
  4. OFX9.3%
  5. TorFX1.5%
  6. CurrencyFair0.67%
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Which currency exchange services compete with CurrencyFair?

CurrencyFair against currency exchange services worldwide, by month

Share of Search by month for Xe, Travelex, WorldFirst, OFX, CurrencyFair. The figures are in the table below the chart.

View monthly share of search table
MonthXeTravelexWorldFirstOFXTorFXCurrencyFair
Oct 202547%31.5%9.5%9.5%1.9%0.69%
Nov 202548.8%26.8%12%9.8%2%0.71%
Dec 202547.6%26.1%14.3%9.6%1.9%0.56%
Jan 202647%31.5%9.5%9.5%1.9%0.69%
Feb 202650%27.5%10.1%10.1%1.6%0.73%
Mar 202649.8%27.3%10%10%2%0.89%
Apr 202651%28%10.3%8.4%1.7%0.6%
May 202651%28%10.3%8.4%1.7%0.6%
Jun 202652.8%23.6%10.6%10.6%1.7%0.62%
Jul 202650.1%27.5%10.1%10.1%1.6%0.59%
Aug 202646.2%31%11.4%9.3%1.5%0.67%
Sep 2026——————

  1. 1.Xe

    46.2%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3.9 points.

  2. 2.Travelex

    31%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.WorldFirst

    11.4%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.OFX

    9.3%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.TorFX

    1.5%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.CurrencyFair

    0.67%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between CurrencyFair and its closest rivals

How has branded search demand for CurrencyFair changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CurrencyFair worldwide fell from 3.6K to 2.9K.
  • Across the 11 months ending August 2026, CurrencyFair’s estimated Share of Search among currency exchange services worldwide held steady, from 0.69% to 0.67%.

How did search popularity change for currency exchange services worldwide in August 2026?

  1. In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%.

  2. In August 2026, Travelex gained estimated Share of Search among currency exchange services worldwide, from 27.5% to 31%.

  3. In August 2026, Xe lost estimated Share of Search among currency exchange services worldwide, from 50.1% to 46.2%.

  4. In August 2026, OFX lost estimated Share of Search among currency exchange services worldwide, from 10.1% to 9.3%.

  5. Estimated monthly branded searches for TorFX worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for CurrencyFair worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is CurrencyFair measured?

Brandwave collects information about searches that people make online using CurrencyFair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • currency fair

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How the Brand Demand Index is measured

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