Crockett & Jones vs Naturalizer:Which is more popular?
In September 2026, Crockett & Jones and Naturalizer were level in searches among ankle boots brands worldwide, with an estimated 1.3K versus 1.4K branded searches, at 1% and 1.1% of the total. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Naturalizer appeared in three of the five answers and Crockett & Jones in none.
Who do people search for more?
Naturalizer, about 7% more searches than Crockett & Jones
Who does AI mention more?
Naturalizer, mentioned in 3 of 5 answers, Crockett & Jones in 0
Who does AI recommend more?
Naturalizer, the only one of the two named
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Top ankle boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Naturalizer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Crockett & Jones did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crockett & Jones0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ankle boots brands
5 answers
Asked ChatGPT
“Which ankle boots brand should I buy?”
Asked ChatGPT
“What are the best ankle boots brands?”
Asked ChatGPT
“What's the best ankle boots brand for everyday wear?”
Searched Google, AI Overview
“women's ankle boots”
Searched Google, AI Overview
“mens ankle boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crockett & Jones or Naturalizer more popular in search?
This chart shows how often people search Google for Crockett & Jones and Naturalizer by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Naturalizer, Crockett & Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Blundstone | Hunter | Clarks | Ariat | Thursday Boot Company | Dune London | Sam Edelman | Taft | Naturalizer | Crockett & Jones | Frye | Allen Edmonds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 22.9% | 7.2% | 7.5% | 4.6% | 2.2% | 3.3% | 3% | 2.1% | 1.1% | 0.73% | 0.73% | 0.87% |
| Nov 2025 | 45.4% | 16.2% | 8.9% | 7.9% | 4.6% | 4.9% | 2.9% | 3.5% | 2.2% | 1.1% | 0.94% | 0.63% | 0.75% |
| Dec 2025 | 39.6% | 25.8% | 6.6% | 7.4% | 4.1% | 2.8% | 2.1% | 3.5% | 1.9% | 0.8% | 0.66% | 0.45% | 4.2% |
| Jan 2026 | 35.3% | 23% | 5.1% | 6.2% | 3.6% | 5.5% | 2% | 10.8% | 1.7% | 0.78% | 0.74% | 0.74% | 4.5% |
| Feb 2026 | 31.9% | 14% | 4.5% | 9% | 4% | 27.4% | 1.8% | 2.4% | 1.9% | 0.71% | 0.99% | 0.55% | 0.99% |
| Mar 2026 | 25% | 13.3% | 3.5% | 8.1% | 4.5% | 30.6% | 1.3% | 4.3% | 1.8% | 0.45% | 0.77% | 0.59% | 5.8% |
| Apr 2026 | 22.6% | 21.6% | 4% | 5.5% | 6.2% | 8.7% | 1.5% | 2.7% | 2.4% | 0.53% | 14.2% | 0.57% | 9.5% |
| May 2026 | 22.5% | 30.5% | 3.8% | 4.2% | 4.9% | 27% | 1.1% | 1.2% | 2.3% | 0.34% | 0.66% | 0.54% | 0.81% |
| Jun 2026 | 22.4% | 17.4% | 3.7% | 4.1% | 5.1% | 27.3% | 0.76% | 1.3% | 2.4% | 0.24% | 0.69% | 0.46% | 14.1% |
| Jul 2026 | 16.9% | 53.2% | 2.8% | 3.2% | 3.9% | 9.8% | 0.7% | 3.7% | 1.4% | 0.29% | 0.52% | 0.42% | 3.2% |
| Aug 2026 | 31.5% | 36.2% | 6.9% | 6.5% | 6.2% | 2.9% | 1.7% | 2.9% | 2.2% | 0.71% | 0.78% | 0.78% | 0.64% |
| Sep 2026 | 41.4% | 14.4% | 11.1% | 9.7% | 6.6% | 4.7% | 3.1% | 2.7% | 2.3% | 1.1% | 1% | 1% | 0.78% |
Naturalizer and Crockett & Jones sell other things too, so only their searches that name this product count here, like “naturalizer ankle boots”.
How has the Crockett & Jones and Naturalizer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Crockett & Jones took it in February 2026, Naturalizer took it in September 2026.
- Across the 12 months ending September 2026, Crockett & Jones’ share of searches among ankle boots brands worldwide moved from 0.73% to 1%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Naturalizer’s share of searches among ankle boots brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.4K.
How did search popularity change for ankle boots brands worldwide in September 2026?
2 changes
Naturalizer’s share of searches among ankle boots brands worldwide has gained ground for 3 months in a row, from 0.24% to 1.1% in September 2026.
In September 2026, Crockett & Jones fell from 10th to 11th among ankle boots brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crockett & Jones’ and Naturalizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockett & Jones
1 branded search term
- crockett and jones chelsea boots
Naturalizer
2 branded search terms
- naturalizer ankle boots
- naturalizer chelsea boots
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