Brandwave

Champion Power Equipment vs Cummins:Which is more popular?

In September 2026, Cummins had more branded searches than Champion Power Equipment among generator brands worldwide. Cummins had about 246,000 branded searches, while Champion Power Equipment had 38,500. Cummins made up 33.6% of all generator brand searches we track, and Champion Power Equipment accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about generator brands, Champion Power Equipment appeared in three of the four answers and Cummins in two. Champion Power Equipment and Cummins were each mentioned first in two of the four answers.

Among generator brands worldwide in September 2026

Who do people search for more?

Cummins, about 6 searches for every 1 for Champion Power Equipment

Cummins 246K searchesChampion Power Equipment 38.5K searches

Who does AI mention more?

Champion Power Equipment, mentioned in 3 of 4 answers, Cummins in 2

Champion Power Equipment in 3 of 4Cummins in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Champion Power Equipment first in 2Cummins first in 2

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Top generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Champion Power Equipment was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cummins was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Champion Power Equipment and Cummins were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Generac1st
  2. Honda Power Equipment2nd
  3. Kohler3rd
  4. Westinghouse4th
  5. Cummins5th
  6. Champion Power Equipment6th
  7. Briggs & Stratton7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Westinghouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Champion Power Equipment3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cummins2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Briggs & Stratton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about generator brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Champion Power Equipment or Cummins more popular in search?

This chart shows how often people search Google for Champion Power Equipment and Cummins by name. Each line represents a brand's share of searches for all seven generator brands we track, month by month, from English-language searches worldwide.

Champion Power Equipment and Cummins among generator brands worldwide, by month

Share of searches by month for Cummins, Champion Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthCumminsGeneracHonda Power EquipmentWestinghouseBriggs & StrattonChampion Power EquipmentKohler
Oct 202533.5%18.4%15%18.4%5.9%5.2%3.7%
Nov 202535.3%15.8%15.8%19.4%5.1%5.5%3.2%
Dec 202538.7%17.3%14.3%17.3%3.9%5%3.5%
Jan 202622.7%34%18.6%10.2%3.3%7.6%3.7%
Feb 202636.6%20.1%13.5%16.4%4.5%4.8%4%
Mar 202634.1%18.7%15.2%15.2%7.7%5.3%3.8%
Apr 202636.7%13.5%13.5%16.4%12.4%4.1%3.3%
May 202635.4%13%15.8%15.8%13.3%4%2.6%
Jun 202634.2%18.8%15.3%15.3%8.9%4.5%3.1%
Jul 202632.8%22%14.7%14.7%7%5.1%3.6%
Aug 202631.9%21.4%17.5%14.2%5.6%5.9%3.5%
Sep 202633.6%18.4%18.4%15%5.6%5.3%3.7%

How has the Champion Power Equipment and Cummins comparison changed over the last 12 months?

3 findings

How did search popularity change for generator brands worldwide in September 2026?

2 changes
  1. In September 2026, Cummins gained share of searches among generator brands worldwide, from 31.9% to 33.6%.

  2. In September 2026, Champion Power Equipment lost share of searches among generator brands worldwide, from 5.9% to 5.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Champion Power Equipment’s and Cummins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Champion Power Equipment

2 branded search terms

  • champion generator
  • champion power equipment

Cummins

1 branded search term

  • cummins

How the Brand Demand Index is measured

Other head-to-heads among generator brands

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