Cash App vs Zelle:Which is more popular by branded search?
In August 2026, Cash App had more branded searches than Zelle among money transfer apps worldwide. Cash App was estimated to have 1.8M branded searches compared to Zelle’s 823K, and held a 6.2% Share of Search versus Zelle’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cash App or Zelle?
Compare the money transfer apps finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cash App, Zelle. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Revolut | Cash App | Venmo | Wise | Zelle |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 11.5% | 5.3% | 5.3% | 2.2% | 2.9% |
| Nov 2025 | 75% | 9.9% | 5.5% | 4.5% | 2.2% | 3% |
| Dec 2025 | 74.9% | 9.8% | 4.5% | 5.5% | 2.3% | 3% |
| Jan 2026 | 73.3% | 11.6% | 5.3% | 4.4% | 2.5% | 2.9% |
| Feb 2026 | 70.3% | 11.2% | 6.2% | 6.2% | 2.6% | 3.4% |
| Mar 2026 | 69.3% | 13.4% | 6.2% | 5% | 2.7% | 3.4% |
| Apr 2026 | 70.8% | 11.5% | 6.3% | 5.2% | 2.8% | 3.4% |
| May 2026 | 69.4% | 13.3% | 6.2% | 5.1% | 2.8% | 3.4% |
| Jun 2026 | 70.2% | 13.4% | 5.1% | 5.1% | 2.8% | 3.4% |
| Jul 2026 | 70.5% | 13.7% | 5.1% | 5.1% | 2.7% | 2.8% |
| Aug 2026 | 69.5% | 13.5% | 6.2% | 5.1% | 3% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cash App and Zelle comparison changed over the last 12 months?
3 findings
- Cash App was ahead of Zelle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cash App’s estimated Share of Search among money transfer apps worldwide moved from 5.3% to 6.2%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Zelle’s estimated Share of Search among money transfer apps worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for money transfer apps worldwide in August 2026?
2 changes
In August 2026, Cash App gained estimated Share of Search among money transfer apps worldwide, from 5.1% to 6.2%.
In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Cash App’s and Zelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.