Brandwave

Apache Mills vs WaterHog:Which is more popular?

In September 2026, WaterHog had more branded searches than Apache Mills among welcome mat brands worldwide. WaterHog had about 9,900 branded searches, while Apache Mills had 1,600. WaterHog made up 14% of all welcome mat brand searches we track, and Apache Mills accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about welcome mat brands, WaterHog appeared in all four answers and Apache Mills in none.

Among welcome mat brands worldwide in September 2026

Who do people search for more?

WaterHog, about 6 searches for every 1 for Apache Mills

WaterHog 9.9K searchesApache Mills 1.6K searches

Who does AI mention more?

WaterHog, mentioned in every answer we collected

WaterHog in 4 of 4Apache Mills in 0 of 4

Who does AI recommend more?

WaterHog, the only one of the two named

WaterHog first in 2Apache Mills never named

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Top welcome mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, WaterHog appeared in all four answers. Apache Mills did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterHog1st
  2. Gorilla Grip2nd
  3. JVL–
  4. Hug Rug–
  5. Turtle Mat–
  6. Apache Mills–
  7. Muddle Mat–
  8. Dirt Stopper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Grip4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WaterHog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JVL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hug Rug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turtle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apache Mills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Muddle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dirt Stopper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about welcome mat brands

4 answers

  • Asked ChatGPT

    “Which welcome mat brand should I buy?”

    1. 1Gorilla Grip
    2. 2WaterHog

  • Asked ChatGPT

    “What are the best welcome mat brands?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Asked ChatGPT

    “What's the best welcome mat brand for front door?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Searched Google, AI Overview

    “doormat for front door”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best welcome mat”

    1. 1WaterHog
    2. 2Gorilla Grip

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apache Mills or WaterHog more popular in search?

This chart shows how often people search Google for Apache Mills and WaterHog by name. Each line represents a brand's share of searches for all eight welcome mat brands we track, month by month, from English-language searches worldwide.

Apache Mills and WaterHog among welcome mat brands worldwide, by month

Share of searches by month for WaterHog, Apache Mills. The figures are in the table below the chart.

View monthly share of searches table
MonthGorilla GripJVLHug RugWaterHogTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202534%22.7%18.6%10.2%12.4%1.6%0.4%0.04%
Nov 202527.1%22.1%22.1%12.1%14.8%1.2%0.48%0.02%
Dec 202529.8%24.3%19.9%13.3%10.9%1.3%0.43%0.04%
Jan 202628.9%23.6%19.3%12.9%12.9%2.1%0.42%0.04%
Feb 202625.6%25.6%20.9%14%11.5%1.8%0.55%0.04%
Mar 202626.2%26.2%21.4%14.3%9.6%1.9%0.38%0.04%
Apr 202625.7%31.5%17.2%14.1%9.4%1.8%0.24%0.07%
May 202627%33.1%14.8%14.8%8.1%1.9%0.25%0.06%
Jun 202635.7%29.2%13%13%7.1%1.7%0.14%0.05%
Jul 202631.9%31.9%11.6%14.2%7.8%2.3%0.16%0.07%
Aug 202630.4%24.8%16.6%16.6%9.1%2.2%0.23%0.05%
Sep 202631.3%25.6%17.1%14%9.3%2.3%0.37%0.1%

How has the Apache Mills and WaterHog comparison changed over the last 12 months?

3 findings
  • WaterHog was ahead of Apache Mills in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apache Mills’ share of searches among welcome mat brands worldwide moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, WaterHog’s share of searches among welcome mat brands worldwide moved from 10.2% to 14%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for welcome mat brands worldwide in September 2026?

2 changes

  1. In September 2026, WaterHog lost share of searches among welcome mat brands worldwide, from 16.6% to 14%.

  2. Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apache Mills’ and WaterHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apache Mills

1 branded search term

  • apache mills

WaterHog

1 branded search term

  • waterhog

How the Brand Demand Index is measured

Other head-to-heads among welcome mat brands

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