Apache Mills vs Turtle Mat:Which is more popular by branded search?
In August 2026, Turtle Mat had more branded searches than Apache Mills among welcome mat brands worldwide. Turtle Mat was estimated to have 13.2K branded searches compared to Apache Mills’ 1.6K, and held a 29.2% Share of Search versus Apache Mills’ 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apache Mills or Turtle Mat?
Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turtle Mat, Apache Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Turtle Mat | Hug Rug | Apache Mills | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 36.4% | 27.2% | 2.4% | 0.59% | 0.06% |
| Nov 2025 | 29.3% | 39.2% | 29.3% | 1.6% | 0.63% | 0.03% |
| Dec 2025 | 35.9% | 32.1% | 29.3% | 2% | 0.63% | 0.06% |
| Jan 2026 | 33.1% | 36.2% | 27.1% | 2.9% | 0.59% | 0.05% |
| Feb 2026 | 35.6% | 31.9% | 29.1% | 2.6% | 0.77% | 0.06% |
| Mar 2026 | 38% | 27.7% | 31% | 2.7% | 0.55% | 0.06% |
| Apr 2026 | 45.3% | 26.9% | 24.7% | 2.7% | 0.35% | 0.1% |
| May 2026 | 50% | 24.3% | 22.3% | 2.9% | 0.38% | 0.09% |
| Jun 2026 | 50.1% | 24.4% | 22.3% | 2.9% | 0.25% | 0.09% |
| Jul 2026 | 51.8% | 25.2% | 18.9% | 3.7% | 0.26% | 0.12% |
| Aug 2026 | 40% | 29.2% | 26.8% | 3.5% | 0.38% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Apache Mills and Turtle Mat comparison changed over the last 12 months?
3 findings
- Turtle Mat was ahead of Apache Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among welcome mat brands worldwide moved from 2.4% to 3.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among welcome mat brands worldwide moved from 36.4% to 29.2%, and its estimated monthly branded searches moved from 19.8K to 13.2K.
How did search popularity change for welcome mat brands worldwide in August 2026?
2 changes
In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 25.2% to 29.2%.
Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apache Mills’ and Turtle Mat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apache Mills
1 branded search term
- apache mills
Turtle Mat
2 branded search terms
- turtle mat
- turtlemat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.