Brandwave

Fitbod vs FitOn:Which is more popular?

In September 2026, Fitbod and FitOn were level in searches among workout apps worldwide, with an estimated 22.2K branded searches each, at 0.72% of the total each. When we asked ChatGPT and Google AI Overviews about workout apps, FitOn appeared in three of the five answers and Fitbod in two. FitOn was mentioned before Fitbod in three out of five answers.

Among workout apps worldwide in September 2026

Who do people search for more?

Fitbod and FitOn are searched for about as often as each other.

Fitbod 22.2K searchesFitOn 22.2K searches

Who does AI mention more?

FitOn, mentioned in 3 of 5 answers, Fitbod in 2

FitOn in 3 of 5Fitbod in 2 of 5

Who does AI recommend more?

FitOn, named ahead of Fitbod in 3 of 5 answers

FitOn first in 3Fitbod first in 2

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Top workout apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FitOn was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fitbod was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. FitOn was listed before Fitbod in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Peloton3rd
  4. Fitbod4th
  5. Hevy5th
  6. Strava6th
  7. Nike Run Club7th
  8. Freeletics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Run Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strava2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeletics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workout apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fitbod or FitOn more popular in search?

This chart shows how often people search Google for Fitbod and FitOn by name. Each line represents a brand's share of searches for all eight workout apps we track, month by month, from English-language searches worldwide.

Fitbod and FitOn among workout apps worldwide, by month

Share of searches by month for Fitbod, FitOn. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonHevyNike Run ClubFreeleticsFitbodFitOnNike Training Club
Oct 202563.2%28.9%1.7%1.4%1.4%0.77%1.1%1.4%
Nov 202563.1%28.9%1.7%1.1%1.7%0.93%1.1%1.4%
Dec 202563.2%29%2.1%0.94%1.7%0.94%0.94%1.1%
Jan 202660.7%28%3%1.1%2.5%1.3%1.3%2%
Feb 202666.7%25.2%2.7%0.81%1.5%0.99%0.99%1.2%
Mar 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Apr 202670.9%21.7%2.3%1%1.3%0.86%0.86%1%
May 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Jun 202674%18.6%2.4%1.1%1.3%0.9%0.73%0.9%
Jul 202670.1%21.5%2.8%1%1.6%1%0.85%1%
Aug 202673.4%18.4%3%1.3%1.3%0.89%0.73%0.89%
Sep 202673.1%18.3%3%2.4%1.1%0.72%0.72%0.72%

How has the Fitbod and FitOn comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Fitbod took it in June 2026.
  • Across the 12 months ending September 2026, Fitbod’s share of searches among workout apps worldwide moved from 0.77% to 0.72%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, FitOn’s share of searches among workout apps worldwide moved from 1.1% to 0.72%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

How did search popularity change for workout apps worldwide in September 2026?

1 change

  1. In September 2026, FitOn rose from 8th to 7th among workout apps worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fitbod’s and FitOn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitbod

1 branded search term

  • fitbod

FitOn

1 branded search term

  • fiton

How the Brand Demand Index is measured

Other head-to-heads among workout apps

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