Brandwave

Nike Run Club vs Strava:Which is more popular?

In September 2026, Strava had more branded searches than Nike Run Club among workout apps worldwide. Strava had about 2.2 million branded searches, while Nike Run Club had 74,000. Strava made up 73.1% of all workout app searches we track, and Nike Run Club accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about workout apps, Nike Run Club appeared in three of the five answers and Strava in two. Strava was mentioned before Nike Run Club in two out of three answers that named either.

Among workout apps worldwide in September 2026

Who do people search for more?

Strava, about 30 searches for every 1 for Nike Run Club

Strava 2.2M searchesNike Run Club 74K searches

Who does AI mention more?

Nike Run Club, mentioned in 3 of 5 answers, Strava in 2

Nike Run Club in 3 of 5Strava in 2 of 5

Who does AI recommend more?

Strava, named ahead of Nike Run Club in 2 of 3 answers

Strava first in 2Nike Run Club first in 1

Follow Nike Run Club vs Strava and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top workout apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike Run Club was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Strava was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Strava was listed before Nike Run Club in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Peloton3rd
  4. Fitbod4th
  5. Hevy5th
  6. Strava6th
  7. Nike Run Club7th
  8. Freeletics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Run Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strava2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeletics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workout apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nike Run Club or Strava more popular in search?

This chart shows how often people search Google for Nike Run Club and Strava by name. Each line represents a brand's share of searches for all eight workout apps we track, month by month, from English-language searches worldwide.

Nike Run Club and Strava among workout apps worldwide, by month

Share of searches by month for Strava, Nike Run Club. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonHevyNike Run ClubFreeleticsFitbodFitOnNike Training Club
Oct 202563.2%28.9%1.7%1.4%1.4%0.77%1.1%1.4%
Nov 202563.1%28.9%1.7%1.1%1.7%0.93%1.1%1.4%
Dec 202563.2%29%2.1%0.94%1.7%0.94%0.94%1.1%
Jan 202660.7%28%3%1.1%2.5%1.3%1.3%2%
Feb 202666.7%25.2%2.7%0.81%1.5%0.99%0.99%1.2%
Mar 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Apr 202670.9%21.7%2.3%1%1.3%0.86%0.86%1%
May 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Jun 202674%18.6%2.4%1.1%1.3%0.9%0.73%0.9%
Jul 202670.1%21.5%2.8%1%1.6%1%0.85%1%
Aug 202673.4%18.4%3%1.3%1.3%0.89%0.73%0.89%
Sep 202673.1%18.3%3%2.4%1.1%0.72%0.72%0.72%

How has the Nike Run Club and Strava comparison changed over the last 12 months?

3 findings
  • Strava was ahead of Nike Run Club in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nike Run Club’s share of searches among workout apps worldwide moved from 1.4% to 2.4%, and its estimated monthly branded searches moved from 40.5K to 74K.
  • Across the 12 months ending September 2026, Strava’s share of searches among workout apps worldwide moved from 63.2% to 73.1%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

How did search popularity change for workout apps worldwide in September 2026?

2 changes

  1. In September 2026, Nike Run Club overtook Freeletics to rank 4th among workout apps worldwide, with 2.4% of the searches.

  2. Estimated monthly branded searches for Strava worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nike Run Club’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nike Run Club

1 branded search term

  • nike run club

Strava

1 branded search term

  • strava

How the Brand Demand Index is measured

Other head-to-heads among workout apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free