Peloton vs Strava:Which is more popular by branded search?
In August 2026, Strava had more branded searches than Peloton among workout apps worldwide. Strava was estimated to have 2.2M branded searches compared to Peloton’s 12.1K, and held a 95.4% Share of Search versus Peloton’s 0.52%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Peloton or Strava?
Compare the apps people follow workouts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strava, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Freeletics | Fitbod | Nike Training Club | Peloton |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.7% | 0.94% | 1.7% | 0.63% |
| Nov 2025 | 93.3% | 2.5% | 1.4% | 2.1% | 0.75% |
| Dec 2025 | 93.5% | 2.5% | 1.4% | 1.7% | 0.92% |
| Jan 2026 | 91.9% | 3% | 1.7% | 2.5% | 0.91% |
| Feb 2026 | 93.9% | 2.1% | 1.4% | 1.7% | 0.93% |
| Mar 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Apr 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| May 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Jun 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Jul 2026 | 94.5% | 2.1% | 1.4% | 1.4% | 0.62% |
| Aug 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the Peloton and Strava comparison changed over the last 12 months?
3 findings
- Strava was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among workout apps worldwide moved from 0.63% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among workout apps worldwide moved from 95% to 95.4%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for workout apps worldwide in August 2026?
2 changes
In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Peloton’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.