Brandwave

Okta vs OneLogin:Which is more popular?

In September 2026, Okta had more branded searches than OneLogin among workforce identity platforms worldwide. Okta had about 680,000 branded searches, while OneLogin had 135,000. Okta made up 52.9% of all workforce identity platform searches we track, and OneLogin accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about workforce identity platforms, Okta appeared in all five answers and OneLogin in none.

Among workforce identity platforms worldwide in September 2026

Who do people search for more?

Okta, about 5 searches for every 1 for OneLogin

Okta 680K searchesOneLogin 135K searches

Who does AI mention more?

Okta, mentioned in every answer we collected

Okta in 5 of 5OneLogin in 0 of 5

Who does AI recommend more?

Okta, the only one of the two named

Okta first in 5OneLogin never named

Follow Okta vs OneLogin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top workforce identity platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Okta appeared in all five answers. OneLogin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Entra1st
  2. Okta2nd
  3. CyberArk3rd
  4. Ping Identity4th
  5. SailPoint5th
  6. JumpCloud6th
  7. OneLogin–
  8. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CyberArk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SailPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ping Identity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JumpCloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OneLogin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workforce identity platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Okta or OneLogin more popular in search?

This chart shows how often people search Google for Okta and OneLogin by name. Each line represents a brand's share of searches for all eight workforce identity platforms we track, month by month, from English-language searches worldwide.

Okta and OneLogin among workforce identity platforms worldwide, by month

Share of searches by month for Okta, OneLogin. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaMicrosoft EntraOneLoginCyberArkJumpCloudSailPointCisco DuoPing Identity
Oct 202552%13%12.6%6.9%3.8%4.6%3.7%3.4%
Nov 202555.6%12.3%11.1%7.4%3.3%4.1%3.2%3%
Dec 202556.7%12.6%11.3%6.2%3.4%4.1%3.3%2.5%
Jan 202654.1%12.7%10.7%7.2%3.9%4.8%3.6%2.9%
Feb 202654.6%13.7%8.8%8.8%4%4.9%2.8%2.4%
Mar 202658.3%12.8%9.4%6.3%3.5%4.2%3%2.6%
Apr 202654.6%13.7%10.8%5.9%4%4.8%3.2%2.9%
May 202656.3%14.1%9.1%6.1%4.1%5%2.9%2.5%
Jun 202655.7%14%9%6%5%4.9%2.9%2.5%
Jul 202654.6%15.7%8.8%5.9%4.9%4.9%2.8%2.4%
Aug 202653.9%14.4%10.7%5.9%4.8%4.8%3.1%2.4%
Sep 202652.9%15.4%10.5%5.8%4.7%4.7%3.1%2.9%

How has the Okta and OneLogin comparison changed over the last 12 months?

3 findings
  • Okta was ahead of OneLogin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms worldwide moved from 52% to 52.9%, and its estimated monthly branded searches moved from 681K to 680K.
  • Across the 12 months ending September 2026, OneLogin’s share of searches among workforce identity platforms worldwide moved from 12.6% to 10.5%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for workforce identity platforms worldwide in September 2026?

2 changes
  1. In September 2026, Okta lost share of searches among workforce identity platforms worldwide, from 53.9% to 52.9%.

  2. Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Okta’s and OneLogin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Okta

5 branded search terms

  • identity okta
  • okta
  • okta app
  • okta identity
  • okta software

OneLogin

1 branded search term

  • onelogin

How the Brand Demand Index is measured

Other head-to-heads among workforce identity platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.