Microsoft Entra vs OneLogin:Which is more popular?
In September 2026, Microsoft Entra had more branded searches than OneLogin among workforce identity platforms worldwide. Microsoft Entra had about 198,000 branded searches, while OneLogin had 135,000. Microsoft Entra made up 15.4% of all workforce identity platform searches we track, and OneLogin accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about workforce identity platforms, Microsoft Entra appeared in all five answers and OneLogin in none.
Who do people search for more?
Microsoft Entra, about 47% more searches than OneLogin
Who does AI mention more?
Microsoft Entra, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Entra, the only one of the two named
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. OneLogin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Entra1st
Okta2nd
CyberArk3rd
Ping Identity4th
SailPoint5th
JumpCloud6th
OneLogin–
Cisco Duo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CyberArk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SailPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ping Identity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JumpCloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OneLogin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use?”
Asked ChatGPT
“What are the best workforce identity platforms?”
Asked ChatGPT
“What's the best workforce identity platform for employee access control?”
Searched Google, AI Overview
“identity access platform”
Searched Google, AI Overview
“workforce identity platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Microsoft Entra or OneLogin more popular in search?
This chart shows how often people search Google for Microsoft Entra and OneLogin by name. Each line represents a brand's share of searches for all eight workforce identity platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Entra, OneLogin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | OneLogin | CyberArk | JumpCloud | SailPoint | Cisco Duo | Ping Identity |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 13% | 12.6% | 6.9% | 3.8% | 4.6% | 3.7% | 3.4% |
| Nov 2025 | 55.6% | 12.3% | 11.1% | 7.4% | 3.3% | 4.1% | 3.2% | 3% |
| Dec 2025 | 56.7% | 12.6% | 11.3% | 6.2% | 3.4% | 4.1% | 3.3% | 2.5% |
| Jan 2026 | 54.1% | 12.7% | 10.7% | 7.2% | 3.9% | 4.8% | 3.6% | 2.9% |
| Feb 2026 | 54.6% | 13.7% | 8.8% | 8.8% | 4% | 4.9% | 2.8% | 2.4% |
| Mar 2026 | 58.3% | 12.8% | 9.4% | 6.3% | 3.5% | 4.2% | 3% | 2.6% |
| Apr 2026 | 54.6% | 13.7% | 10.8% | 5.9% | 4% | 4.8% | 3.2% | 2.9% |
| May 2026 | 56.3% | 14.1% | 9.1% | 6.1% | 4.1% | 5% | 2.9% | 2.5% |
| Jun 2026 | 55.7% | 14% | 9% | 6% | 5% | 4.9% | 2.9% | 2.5% |
| Jul 2026 | 54.6% | 15.7% | 8.8% | 5.9% | 4.9% | 4.9% | 2.8% | 2.4% |
| Aug 2026 | 53.9% | 14.4% | 10.7% | 5.9% | 4.8% | 4.8% | 3.1% | 2.4% |
| Sep 2026 | 52.9% | 15.4% | 10.5% | 5.8% | 4.7% | 4.7% | 3.1% | 2.9% |
How has the Microsoft Entra and OneLogin comparison changed over the last 12 months?
3 findings
- Microsoft Entra was ahead of OneLogin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms worldwide moved from 13% to 15.4%, and its estimated monthly branded searches moved from 171K to 198K.
- Across the 12 months ending September 2026, OneLogin’s share of searches among workforce identity platforms worldwide moved from 12.6% to 10.5%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for workforce identity platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Entra gained share of searches among workforce identity platforms worldwide, from 14.4% to 15.4%.
Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and OneLogin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
5 branded search terms
- entra id
- microsoft entra
- microsoft entra app
- microsoft entra id
- microsoftentra
OneLogin
1 branded search term
- onelogin
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