Irwin vs Wilton:Which is more popular?
In September 2026, Irwin had more branded searches than Wilton among workbench vice brands worldwide. Irwin had about 4,400 branded searches, while Wilton had 1,600. Irwin made up 8.7% of all workbench vice brand searches we track, and Wilton accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about workbench vice brands, Wilton appeared in all five answers and Irwin in none.
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Top workbench vice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wilton appeared in all five answers. Irwin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wilton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bessey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Record1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workbench vice brands
5 answers
Asked ChatGPT
“Which workbench vice brand should I buy?”
Asked ChatGPT
“What are the best workbench vice brands?”
Asked ChatGPT
“What's the best workbench vice brand for metalworking and repair?”
Searched Google, AI Overview
“best workbench vice”
Searched Google, AI Overview
“heavy duty vice”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irwin or Wilton more popular in search?
This chart shows how often people search Google for Irwin and Wilton by name. Each line represents a brand's share of searches for all six workbench vice brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Irwin, Wilton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarke | Bessey | Irwin | Wilton | Record | Yost |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 21.7% | 11.8% | 3.4% | 2.3% | 1.6% |
| Nov 2025 | 60.4% | 22.1% | 9.9% | 3.5% | 2.4% | 1.8% |
| Dec 2025 | 60.7% | 22.2% | 9.9% | 3.5% | 1.8% | 1.8% |
| Jan 2026 | 60.2% | 22% | 9.8% | 4.4% | 1.8% | 1.8% |
| Feb 2026 | 56% | 25% | 11.2% | 3.9% | 2.1% | 1.8% |
| Mar 2026 | 60.9% | 22.3% | 9.9% | 3.5% | 1.8% | 1.6% |
| Apr 2026 | 60.9% | 22.3% | 9.9% | 3.5% | 1.8% | 1.6% |
| May 2026 | 72.3% | 14.5% | 7.9% | 2.8% | 1.5% | 1.1% |
| Jun 2026 | 65% | 19.4% | 8.6% | 3.7% | 1.7% | 1.4% |
| Jul 2026 | 63.3% | 18.9% | 10.3% | 3.7% | 2.1% | 1.7% |
| Aug 2026 | 67.2% | 16.5% | 8.9% | 3.9% | 2% | 1.5% |
| Sep 2026 | 65.4% | 19.6% | 8.7% | 3.2% | 2% | 1.2% |
How has the Irwin and Wilton comparison changed over the last 12 months?
3 findings
- Irwin was ahead of Wilton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among workbench vice brands worldwide moved from 11.8% to 8.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Wilton’s share of searches among workbench vice brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for workbench vice brands worldwide in September 2026?
2 changes
In September 2026, Wilton lost share of searches among workbench vice brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Irwin’s and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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