Brandwave

Bessey vs Clarke:Which is more popular?

In September 2026, Clarke had more branded searches than Bessey among workbench vice brands worldwide. Clarke had about 33,100 branded searches, while Bessey had 9,900. Clarke made up 65.4% of all workbench vice brand searches we track, and Bessey accounted for 19.6%. When we asked ChatGPT and Google AI Overviews about workbench vice brands, Bessey appeared in three of the five answers and Clarke in none.

Among workbench vice brands worldwide in September 2026

Who do people search for more?

Clarke, about 3 searches for every 1 for Bessey

Clarke 33.1K searchesBessey 9.9K searches

Who does AI mention more?

Bessey, mentioned in 3 of 5 answers, Clarke in 0

Bessey in 3 of 5Clarke in 0 of 5

Who does AI recommend more?

Bessey, the only one of the two named

Bessey first in 3Clarke never named

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Top workbench vice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bessey was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clarke did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilton1st
  2. Yost2nd
  3. Bessey3rd
  4. Record4th
  5. Clarke–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wilton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bessey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Record1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workbench vice brands

5 answers
  • Asked ChatGPT

    “Which workbench vice brand should I buy?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
  • Asked ChatGPT

    “What are the best workbench vice brands?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
    4. 4Record
  • Asked ChatGPT

    “What's the best workbench vice brand for metalworking and repair?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
  • Searched Google, AI Overview

    “best workbench vice”

    1. 1Wilton
    2. 2Yost
  • Searched Google, AI Overview

    “heavy duty vice”

    1. 1Wilton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bessey or Clarke more popular in search?

This chart shows how often people search Google for Bessey and Clarke by name. Each line represents a brand's share of searches for all six workbench vice brands we track, month by month, from English-language searches worldwide.

Bessey and Clarke among workbench vice brands worldwide, by month

Share of searches by month for Clarke, Bessey. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeBesseyIrwinWiltonRecordYost
Oct 202559.2%21.7%11.8%3.4%2.3%1.6%
Nov 202560.4%22.1%9.9%3.5%2.4%1.8%
Dec 202560.7%22.2%9.9%3.5%1.8%1.8%
Jan 202660.2%22%9.8%4.4%1.8%1.8%
Feb 202656%25%11.2%3.9%2.1%1.8%
Mar 202660.9%22.3%9.9%3.5%1.8%1.6%
Apr 202660.9%22.3%9.9%3.5%1.8%1.6%
May 202672.3%14.5%7.9%2.8%1.5%1.1%
Jun 202665%19.4%8.6%3.7%1.7%1.4%
Jul 202663.3%18.9%10.3%3.7%2.1%1.7%
Aug 202667.2%16.5%8.9%3.9%2%1.5%
Sep 202665.4%19.6%8.7%3.2%2%1.2%

How has the Bessey and Clarke comparison changed over the last 12 months?

3 findings
  • Clarke was ahead of Bessey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bessey’s share of searches among workbench vice brands worldwide moved from 21.7% to 19.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Clarke’s share of searches among workbench vice brands worldwide moved from 59.2% to 65.4%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for workbench vice brands worldwide in September 2026?

2 changes
  1. In September 2026, Bessey gained share of searches among workbench vice brands worldwide, from 16.5% to 19.6%.

  2. In September 2026, Clarke lost share of searches among workbench vice brands worldwide, from 67.2% to 65.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bessey’s and Clarke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bessey

1 branded search term

  • bessey

Clarke

1 branded search term

  • clarke

How the Brand Demand Index is measured

Other head-to-heads among workbench vice brands

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