Bessey vs Wilton:Which is more popular?
In September 2026, Bessey had more branded searches than Wilton among workbench vice brands worldwide. Bessey had about 9,900 branded searches, while Wilton had 1,600. Bessey made up 19.6% of all workbench vice brand searches we track, and Wilton accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about workbench vice brands, Wilton appeared in all five answers and Bessey in three. Wilton was mentioned before Bessey in every answer.
Who do people search for more?
Bessey, about 6 searches for every 1 for Wilton
Who does AI mention more?
Wilton, mentioned in every answer we collected
Who does AI recommend more?
Wilton, named ahead of Bessey in every answer
Follow Bessey vs Wilton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top workbench vice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wilton appeared in all five answers. Bessey was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wilton was listed before Bessey in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wilton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bessey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Record1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workbench vice brands
5 answers
Asked ChatGPT
“Which workbench vice brand should I buy?”
Asked ChatGPT
“What are the best workbench vice brands?”
Asked ChatGPT
“What's the best workbench vice brand for metalworking and repair?”
Searched Google, AI Overview
“best workbench vice”
Searched Google, AI Overview
“heavy duty vice”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bessey or Wilton more popular in search?
This chart shows how often people search Google for Bessey and Wilton by name. Each line represents a brand's share of searches for all six workbench vice brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bessey, Wilton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarke | Bessey | Irwin | Wilton | Record | Yost |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 21.7% | 11.8% | 3.4% | 2.3% | 1.6% |
| Nov 2025 | 60.4% | 22.1% | 9.9% | 3.5% | 2.4% | 1.8% |
| Dec 2025 | 60.7% | 22.2% | 9.9% | 3.5% | 1.8% | 1.8% |
| Jan 2026 | 60.2% | 22% | 9.8% | 4.4% | 1.8% | 1.8% |
| Feb 2026 | 56% | 25% | 11.2% | 3.9% | 2.1% | 1.8% |
| Mar 2026 | 60.9% | 22.3% | 9.9% | 3.5% | 1.8% | 1.6% |
| Apr 2026 | 60.9% | 22.3% | 9.9% | 3.5% | 1.8% | 1.6% |
| May 2026 | 72.3% | 14.5% | 7.9% | 2.8% | 1.5% | 1.1% |
| Jun 2026 | 65% | 19.4% | 8.6% | 3.7% | 1.7% | 1.4% |
| Jul 2026 | 63.3% | 18.9% | 10.3% | 3.7% | 2.1% | 1.7% |
| Aug 2026 | 67.2% | 16.5% | 8.9% | 3.9% | 2% | 1.5% |
| Sep 2026 | 65.4% | 19.6% | 8.7% | 3.2% | 2% | 1.2% |
How has the Bessey and Wilton comparison changed over the last 12 months?
3 findings
- Bessey was ahead of Wilton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bessey’s share of searches among workbench vice brands worldwide moved from 21.7% to 19.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Wilton’s share of searches among workbench vice brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for workbench vice brands worldwide in September 2026?
2 changes
In September 2026, Bessey gained share of searches among workbench vice brands worldwide, from 16.5% to 19.6%.
In September 2026, Wilton lost share of searches among workbench vice brands worldwide, from 3.9% to 3.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bessey’s and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workbench vice brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.