Brandwave

Bessey vs Irwin:Which is more popular?

In September 2026, Bessey had more branded searches than Irwin among workbench vice brands worldwide. Bessey had about 9,900 branded searches, while Irwin had 4,400. Bessey made up 19.6% of all workbench vice brand searches we track, and Irwin accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about workbench vice brands, Bessey appeared in three of the five answers and Irwin in none.

Among workbench vice brands worldwide in September 2026

Who do people search for more?

Bessey, about 2 searches for every 1 for Irwin

Bessey 9.9K searchesIrwin 4.4K searches

Who does AI mention more?

Bessey, mentioned in 3 of 5 answers, Irwin in 0

Bessey in 3 of 5Irwin in 0 of 5

Who does AI recommend more?

Bessey, the only one of the two named

Bessey first in 3Irwin never named

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Top workbench vice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bessey was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilton1st
  2. Yost2nd
  3. Bessey3rd
  4. Record4th
  5. Clarke–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wilton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bessey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Record1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workbench vice brands

5 answers
  • Asked ChatGPT

    “Which workbench vice brand should I buy?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
  • Asked ChatGPT

    “What are the best workbench vice brands?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
    4. 4Record
  • Asked ChatGPT

    “What's the best workbench vice brand for metalworking and repair?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
  • Searched Google, AI Overview

    “best workbench vice”

    1. 1Wilton
    2. 2Yost
  • Searched Google, AI Overview

    “heavy duty vice”

    1. 1Wilton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bessey or Irwin more popular in search?

This chart shows how often people search Google for Bessey and Irwin by name. Each line represents a brand's share of searches for all six workbench vice brands we track, month by month, from English-language searches worldwide.

Bessey and Irwin among workbench vice brands worldwide, by month

Share of searches by month for Bessey, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeBesseyIrwinWiltonRecordYost
Oct 202559.2%21.7%11.8%3.4%2.3%1.6%
Nov 202560.4%22.1%9.9%3.5%2.4%1.8%
Dec 202560.7%22.2%9.9%3.5%1.8%1.8%
Jan 202660.2%22%9.8%4.4%1.8%1.8%
Feb 202656%25%11.2%3.9%2.1%1.8%
Mar 202660.9%22.3%9.9%3.5%1.8%1.6%
Apr 202660.9%22.3%9.9%3.5%1.8%1.6%
May 202672.3%14.5%7.9%2.8%1.5%1.1%
Jun 202665%19.4%8.6%3.7%1.7%1.4%
Jul 202663.3%18.9%10.3%3.7%2.1%1.7%
Aug 202667.2%16.5%8.9%3.9%2%1.5%
Sep 202665.4%19.6%8.7%3.2%2%1.2%

How has the Bessey and Irwin comparison changed over the last 12 months?

3 findings
  • Bessey was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bessey’s share of searches among workbench vice brands worldwide moved from 21.7% to 19.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Irwin’s share of searches among workbench vice brands worldwide moved from 11.8% to 8.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for workbench vice brands worldwide in September 2026?

2 changes
  1. In September 2026, Bessey gained share of searches among workbench vice brands worldwide, from 16.5% to 19.6%.

  2. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bessey’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bessey

1 branded search term

  • bessey

Irwin

1 branded search term

  • irwin tools

How the Brand Demand Index is measured

Other head-to-heads among workbench vice brands

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