Brandwave

How popular isYost?

In September 2026, people searched for Yost by name about 590 times worldwide, a 33% decrease from the previous year. These searches made up 1.2% of all global workbench vice brand searches, placing Yost sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about workbench vice brands, Yost appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Yost is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. ClarkeShare of searches 65.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BesseyShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. IrwinShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WiltonShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. YostShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top workbench vice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yost was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yost is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilton1st
  2. Yost2nd
  3. Bessey3rd
  4. Record4th
  5. Clarke–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wilton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bessey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Record1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workbench vice brands

5 answers

  • Asked ChatGPT

    “Which workbench vice brand should I buy?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey

  • Asked ChatGPT

    “What are the best workbench vice brands?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
    4. 4Record

  • Asked ChatGPT

    “What's the best workbench vice brand for metalworking and repair?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey

  • Searched Google, AI Overview

    “best workbench vice”

    1. 1Wilton
    2. 2Yost

  • Searched Google, AI Overview

    “heavy duty vice”

    1. 1Wilton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workbench vice brands compete with Yost?

Yost against workbench vice brands worldwide, by month

Share of searches by month for Clarke, Bessey, Irwin, Wilton, Yost. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeBesseyIrwinWiltonRecordYost
Oct 202559.2%21.7%11.8%3.4%2.3%1.6%
Nov 202560.4%22.1%9.9%3.5%2.4%1.8%
Dec 202560.7%22.2%9.9%3.5%1.8%1.8%
Jan 202660.2%22%9.8%4.4%1.8%1.8%
Feb 202656%25%11.2%3.9%2.1%1.8%
Mar 202660.9%22.3%9.9%3.5%1.8%1.6%
Apr 202660.9%22.3%9.9%3.5%1.8%1.6%
May 202672.3%14.5%7.9%2.8%1.5%1.1%
Jun 202665%19.4%8.6%3.7%1.7%1.4%
Jul 202663.3%18.9%10.3%3.7%2.1%1.7%
Aug 202667.2%16.5%8.9%3.9%2%1.5%
Sep 202665.4%19.6%8.7%3.2%2%1.2%

  1. 1.Clarke

    65.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Bessey

    19.6%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  3. 3.Irwin

    8.7%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Wilton

    3.2%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.7 points.

  5. 5.Record

    2%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Yost

    1.2%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Yost and its closest rivals

Every comparison with Yost

9 comparisons

How has branded search demand for Yost changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yost worldwide fell from 880 to 590.
  • Across the 12 months ending September 2026, Yost’s share of searches among workbench vice brands worldwide held steady, from 1.6% to 1.2%.

How did search popularity change for workbench vice brands worldwide in September 2026?

6 changes

  1. In September 2026, Bessey gained share of searches among workbench vice brands worldwide, from 16.5% to 19.6%.

  2. In September 2026, Clarke lost share of searches among workbench vice brands worldwide, from 67.2% to 65.4%.

  3. In September 2026, Wilton lost share of searches among workbench vice brands worldwide, from 3.9% to 3.2%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Yost worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

  6. Estimated monthly branded searches for Record worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Yost’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yost vise

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How the Brand Demand Index is measured

Where does Yost compete?

Yost is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bench vise brands6th of 70.16%Show ranking
Workbench vice brands6th of 61.2%Shown above
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Is Yost your brand?

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