Brandwave

Wilton vs Yost:Which is searched more?

In September 2026, Wilton had more branded searches than Yost among workbench vice brands worldwide. Wilton had about 1,600 branded searches, while Yost had 590. Wilton made up 3.2% of all workbench vice brand searches we track, and Yost accounted for 1.2%. These are worldwide searches for English-language branded terms.

Share of searches among workbench vice brands worldwide in September 2026Is Wilton or Yost more popular in search?
Wilton3.2%1.6K searches
vs
Yost1.2%590 searches

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Is Wilton or Yost more popular in search?

Compare the workbench vice brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Wilton and Yost among workbench vice brands worldwide, by month

Share of searches by month for Wilton, Yost. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeBesseyIrwinWiltonRecordYost
Oct 202559.2%21.7%11.8%3.4%2.3%1.6%
Nov 202560.4%22.1%9.9%3.5%2.4%1.8%
Dec 202560.7%22.2%9.9%3.5%1.8%1.8%
Jan 202660.2%22%9.8%4.4%1.8%1.8%
Feb 202656%25%11.2%3.9%2.1%1.8%
Mar 202660.9%22.3%9.9%3.5%1.8%1.6%
Apr 202660.9%22.3%9.9%3.5%1.8%1.6%
May 202672.3%14.5%7.9%2.8%1.5%1.1%
Jun 202665%19.4%8.6%3.7%1.7%1.4%
Jul 202663.3%18.9%10.3%3.7%2.1%1.7%
Aug 202667.2%16.5%8.9%3.9%2%1.5%
Sep 202665.4%19.6%8.7%3.2%2%1.2%

How has the Wilton and Yost comparison changed over the last 12 months?

3 findings
  • Wilton was ahead of Yost in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wilton’s share of searches among workbench vice brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Yost’s share of searches among workbench vice brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 880 to 590.

How did search popularity change for workbench vice brands worldwide in September 2026?

2 changes
  1. In September 2026, Wilton lost share of searches among workbench vice brands worldwide, from 3.9% to 3.2%.

  2. Estimated monthly branded searches for Yost worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wilton’s and Yost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wilton

1 branded search term

  • wilton cake

Yost

1 branded search term

  • yost vise

How the Brand Demand Index is measured

Other head-to-heads among workbench vice brands

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