Brandwave

JCB vs Komatsu:Which is more popular?

In September 2026, JCB had more branded searches than Komatsu among wheel loader brands worldwide. JCB had about 3,600 branded searches, while Komatsu had 140. JCB made up 4.9% of all wheel loader brand searches we track, and Komatsu accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about wheel loader brands, Komatsu appeared in three of the five answers and JCB in none.

Among wheel loader brands worldwide in September 2026

Who do people search for more?

JCB, about 26 searches for every 1 for Komatsu

JCB 3.6K searchesKomatsu 140 searches

Who does AI mention more?

Komatsu, mentioned in 3 of 5 answers, JCB in 0

Komatsu in 3 of 5JCB in 0 of 5

Who does AI recommend more?

Komatsu, the only one of the two named

Komatsu first in 3JCB never named

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Top wheel loader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Komatsu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. JCB did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. Volvo Construction Equipment3rd
  4. Case4th
  5. Hitachi5th
  6. Bobcat6th
  7. Hyundai Construction Equipment–
  8. Avant Tecno–
  9. JCB–
  10. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Case5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komatsu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyundai Construction Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avant Tecno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wheel loader brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is JCB or Komatsu more popular in search?

This chart shows how often people search Google for JCB and Komatsu by name. Each line represents a brand's share of searches for all ten wheel loader brands we track, month by month, from English-language searches worldwide.

JCB and Komatsu among wheel loader brands worldwide, by month

Share of searches by month for JCB, Komatsu. The figures are in the table below the chart.

View monthly share of searches table
MonthVolvo Construction EquipmentHyundai Construction EquipmentCaseBobcatAvant TecnoJCBCaterpillarDoosanHitachiKomatsu
Oct 202532.2%16.3%14.4%14.4%11.7%4.3%3.4%1.5%1.5%0.2%
Nov 202532.8%16.4%14.7%14.7%10.7%4.4%3.5%1.2%1.6%0.17%
Dec 202526.9%16.4%14.7%22%10.7%3.5%2.9%1.6%1.2%0.13%
Jan 202626.2%17.3%14.3%21.4%11.6%3.4%2.8%1.5%1.2%0.2%
Feb 202632.9%17.7%14.7%14.7%10.7%3.5%2.9%1.6%1.2%0.17%
Mar 202631.3%16.9%17.1%14%10.2%4.2%3.3%1.5%1.5%0.2%
Apr 202628.2%17.2%18.8%15.4%10.2%4.6%3%1.3%1.3%0.22%
May 202628.5%17.2%19%15.5%10.3%3.7%3.1%1.3%1.3%0.18%
Jun 202628.9%18.9%19.3%12.9%10.4%3.8%3.1%1.3%1.1%0.18%
Jul 202627.1%19.2%18.1%14.8%9.7%4.3%3.6%1.5%1.3%0.25%
Aug 202631.1%18.8%17%13.9%9.1%4.1%3.4%1.2%1.2%0.2%
Sep 202630.4%18.4%16.6%13.6%9.9%4.9%3.3%1.4%1.4%0.19%

How has the JCB and Komatsu comparison changed over the last 12 months?

3 findings
  • JCB was ahead of Komatsu in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JCB’s share of searches among wheel loader brands worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands worldwide moved from 0.2% to 0.19%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for wheel loader brands worldwide in September 2026?

2 changes
  1. In September 2026, JCB gained share of searches among wheel loader brands worldwide, from 4.1% to 4.9%.

  2. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JCB’s and Komatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JCB

1 branded search term

  • jcb digger

Komatsu

1 branded search term

  • komatsu 25

How the Brand Demand Index is measured

Other head-to-heads among wheel loader brands

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