Watch strap brands:Which are most popular?

Name: Watch strap brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Delugs was the most searched watch strap brand worldwide, accounting for 25.4% of all searches among the 14 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Barton and Hirsch were mentioned most often, in four of the five answers. Delugs was recommended most often, coming first in three out of four responses that gave a list.

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Top watch strap brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Barton and Hirsch were mentioned most often, in four of the five answers. Delugs was recommended most often, coming first in three out of four answers that gave a list. Hirsch was second, and Barton was third. Uncle Straps, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Barton	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Hirsch	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Delugs	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Jean Rousseau	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Crown & Buckle	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Molequin	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Strapcode	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Artem	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Uncle Straps	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
WatchGecko	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bulang & Sons	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Nomad	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Crafter Blue	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cheapest NATO Straps	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bulang & Sons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nomad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crafter Blue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cheapest NATO Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watch strap brands

5 answers

Asked ChatGPT
“Where's the best place to buy watch straps?”
1. 1Delugs
2. 2Hirsch
3. 3Barton
4. 4Crown & Buckle
5. 5Strapcode
Asked ChatGPT
“What are the best watch strap brands?”
1. 1Delugs
2. 2Hirsch
3. 3Artem
4. 4Barton
5. 5Molequin
6. 6Jean Rousseau
7. 7Crown & Buckle
Asked ChatGPT
“Which brand makes the best leather watch straps?”
1. 1Delugs
2. 2Molequin
3. 3Jean Rousseau
4. 4Hirsch
Searched Google, AI Overview
“watch straps”
1. 1Barton
Searched Google, AI Overview
“leather watch strap”
1. 1Barton
2. 2Hirsch

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which watch strap brands do people search for most?

This chart shows how often people search Google for each watch strap brand by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.

Share of searches among watch strap brands worldwide, by month

Month	Delugs	Uncle Straps	WatchGecko	Strapcode	Barton	Jean Rousseau	Hirsch	Crown & Buckle	Artem	Bulang & Sons	Nomad	Crafter Blue	Molequin	Cheapest NATO Straps
Nov 2025	24.2%	8.8%	10.8%	7.2%	7.3%	6.7%	6.4%	5.3%	5.9%	3.9%	5.9%	3.2%	3.1%	1.2%
Dec 2025	21.4%	9.5%	9.5%	7.8%	9.3%	6%	6.3%	5.7%	6.4%	4.3%	6.4%	2.8%	3.4%	1.3%
Jan 2026	20.2%	11%	9%	9%	8.8%	5.7%	7.3%	5.4%	7.4%	4%	4.9%	3.3%	2.7%	1.4%
Feb 2026	21%	9.4%	11.5%	7.7%	12.9%	6.1%	7%	4.6%	5.1%	4.2%	4.2%	2.8%	2.4%	1.2%
Mar 2026	20.6%	11.3%	9.2%	7.5%	9%	7.2%	7.5%	5.6%	6.2%	5%	4.1%	3.3%	2.4%	1.2%
Apr 2026	23.6%	10.5%	8.6%	8.6%	9.8%	6.7%	6.4%	5.2%	5.8%	4.7%	3.8%	3.1%	2.2%	0.93%
May 2026	30.5%	9.1%	9.1%	7.5%	7.3%	6%	6%	5.4%	6.1%	4.1%	3.3%	2.7%	1.9%	0.99%
Jun 2026	26.3%	9.6%	9.6%	7.9%	9.1%	5.1%	6.4%	5.7%	6.4%	4.3%	3.5%	2.9%	2.1%	1%
Jul 2026	26.5%	9.7%	9.7%	7.9%	9%	5.4%	6.4%	4.8%	5.3%	4.3%	3.5%	4.3%	2.1%	1%
Aug 2026	25.5%	11.4%	9.3%	7.6%	8.8%	6.1%	6.2%	5.7%	6.2%	4.2%	3.4%	2.8%	2%	0.82%
Sep 2026	23.9%	10.7%	8.7%	7.2%	8.3%	8.3%	5.8%	5.2%	5.9%	4.8%	5.9%	2.6%	1.9%	0.94%
Oct 2026	25.4%	11.4%	9.3%	7.6%	7.4%	7.2%	6.1%	5.5%	5.1%	5.1%	4.1%	2.8%	2%	1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Delugs	25.4%	33.1K	0%	+1.5 points
2, held 2nd	Uncle Straps	11.4%	14.8K	0%	+0.7 points
3, held 3rd	WatchGecko	9.3%	12.1K	0%	+0.5 points
4, moved from 6th to 4th	Strapcode	7.6%	9.9K	0%	+0.4 pointsmoved from 6th to 4th
5, moved from 4th to 5th	Barton	7.4%	9.7K	-15.7%	-0.9 pointsmoved from 4th to 5th
6, moved from 5th to 6th	Jean Rousseau	7.2%	9.4K	-18.3%	-1.1 pointsmoved from 5th to 6th
7, moved from 9th to 7th	Hirsch	6.1%	8K	0%	+0.4 pointsmoved from 9th to 7th
8, moved from 10th to 8th	Crown & Buckle	5.5%	7.2K	0%	+0.3 pointsmoved from 10th to 8th
9, moved from 7th to 9th	Artem	5.1%	6.6K	-18.5%	-0.8 pointsmoved from 7th to 9th
10, moved from 11th to 10th	Bulang & Sons	5.1%	6.6K	0%	+0.3 pointsmoved from 11th to 10th
11, moved from 8th to 11th	Nomad	4.1%	5.4K	-33.3%	-1.7 pointsmoved from 8th to 11th
12, held 12th	Crafter Blue	2.8%	3.6K	0%	+0.2 points
13, held 13th	Molequin	2%	2.6K	0%	+0.1 points
14, held 14th	Cheapest NATO Straps	1%	1.3K	0%	+0.1 points

1.Delugs
25.4%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.Uncle Straps
11.4%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.WatchGecko
9.3%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.Strapcode
7.6%
Moved from 6th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Barton
7.4%
Moved from 4th to 5th. 9.7K estimated branded searches, -15.7% vs prior month. Share -0.9 points.
6.Jean Rousseau
7.2%
Moved from 5th to 6th. 9.4K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
7.Hirsch
6.1%
Moved from 9th to 7th. 8K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.Crown & Buckle
5.5%
Moved from 10th to 8th. 7.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Artem
5.1%
Moved from 7th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
10.Bulang & Sons
5.1%
Moved from 11th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.Nomad
4.1%
Moved from 8th to 11th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.7 points.
12.Crafter Blue
2.8%
Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
13.Molequin
2%
Held 13th. 2.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.Cheapest NATO Straps
1%
Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among watch strap brands worldwide?

14 brands

In October 2026, Delugs was the most searched among watch strap brands worldwide, with an estimated 33.1K branded searches, 25.4% of all searches for the 14 tracked by the Brandwave Brand Demand Index. Uncle Straps is in 2nd place, 14 percentage points behind at 11.4%.

Global watch strap brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Delugs	24.2% → 25.4%	30.5%May 2026	20.2%Jan 2026	1st
Uncle Straps	8.8% → 11.4%	11.4%Aug 2026	8.8%Nov 2025	3rd → 2nd
WatchGecko	10.8% → 9.3%	11.5%Feb 2026	8.6%Apr 2026	2nd → 3rd
Strapcode	7.2% → 7.6%	9%Jan 2026	7.2%Sep 2026	5th → 4th
Barton	7.3% → 7.4%	12.9%Feb 2026	7.3%May 2026	4th → 5th
Jean Rousseau	6.7% → 7.2%	8.3%Sep 2026	5.1%Jun 2026	6th
Hirsch	6.4% → 6.1%	7.5%Mar 2026	5.8%Sep 2026	7th
Crown & Buckle	5.3% → 5.5%	5.7%Jun 2026	4.6%Feb 2026	10th → 8th
Artem	5.9% → 5.1%	7.4%Jan 2026	5.1%Oct 2026	8th → 9th
Bulang & Sons	3.9% → 5.1%	5.1%Oct 2026	3.9%Nov 2025	11th → 10th
Nomad	5.9% → 4.1%	6.4%Dec 2025	3.3%May 2026	9th → 11th
Crafter Blue	3.2% → 2.8%	4.3%Jul 2026	2.6%Sep 2026	12th
Molequin	3.1% → 2%	3.4%Dec 2025	1.9%Sep 2026	13th
Cheapest NATO Straps	1.2% → 1%	1.4%Jan 2026	0.82%Aug 2026	14th

Each finding as a sentence

Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide increased from 24.2% to 25.4%.
Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide increased from 8.8% to 11.4%.
Across the 12 months ending October 2026, WatchGecko’s share of searches among watch strap brands worldwide decreased from 10.8% to 9.3%.
Across the 12 months ending October 2026, Jean Rousseau’s share of searches among watch strap brands worldwide increased from 6.7% to 7.2%.
Across the 12 months ending October 2026, Artem’s share of searches among watch strap brands worldwide decreased from 5.9% to 5.1%.
Across the 12 months ending October 2026, Bulang & Sons’ share of searches among watch strap brands worldwide increased from 3.9% to 5.1%.
Across the 12 months ending October 2026, Nomad’s share of searches among watch strap brands worldwide decreased from 5.9% to 4.1%.
Across the 12 months ending October 2026, Molequin’s share of searches among watch strap brands worldwide decreased from 3.1% to 2%.
Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide peaked at 30.5% in May 2026 and was lowest at 20.2% in January 2026.
Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide peaked at 11.4% in August 2026 and was lowest at 8.8% in November 2025.
Across the 12 months ending October 2026, WatchGecko’s share of searches among watch strap brands worldwide peaked at 11.5% in February 2026 and was lowest at 8.6% in April 2026.
Across the 12 months ending October 2026, Strapcode’s share of searches among watch strap brands worldwide peaked at 9% in January 2026 and was lowest at 7.2% in September 2026.
Across the 12 months ending October 2026, Barton’s share of searches among watch strap brands worldwide peaked at 12.9% in February 2026 and was lowest at 7.3% in May 2026.
Across the 12 months ending October 2026, Jean Rousseau’s share of searches among watch strap brands worldwide peaked at 8.3% in September 2026 and was lowest at 5.1% in June 2026.
Across the 12 months ending October 2026, Hirsch’s share of searches among watch strap brands worldwide peaked at 7.5% in March 2026 and was lowest at 5.8% in September 2026.
Across the 12 months ending October 2026, Crown & Buckle’s share of searches among watch strap brands worldwide peaked at 5.7% in June 2026 and was lowest at 4.6% in February 2026.
Across the 12 months ending October 2026, Artem’s share of searches among watch strap brands worldwide peaked at 7.4% in January 2026 and was lowest at 5.1% in October 2026.
Across the 12 months ending October 2026, Nomad’s share of searches among watch strap brands worldwide peaked at 6.4% in December 2025 and was lowest at 3.3% in May 2026.
Across the 12 months ending October 2026, Crafter Blue’s share of searches among watch strap brands worldwide peaked at 4.3% in July 2026 and was lowest at 2.6% in September 2026.
Across the 12 months ending October 2026, Molequin’s share of searches among watch strap brands worldwide peaked at 3.4% in December 2025 and was lowest at 1.9% in September 2026.
Across the 12 months ending October 2026, Uncle Straps rose from 3rd to 2nd among watch strap brands worldwide.
Across the 12 months ending October 2026, WatchGecko fell from 2nd to 3rd among watch strap brands worldwide.
Across the 12 months ending October 2026, Strapcode rose from 5th to 4th among watch strap brands worldwide.
Across the 12 months ending October 2026, Barton fell from 4th to 5th among watch strap brands worldwide.
Across the 12 months ending October 2026, Crown & Buckle rose from 10th to 8th among watch strap brands worldwide.
Across the 12 months ending October 2026, Artem fell from 8th to 9th among watch strap brands worldwide.
Across the 12 months ending October 2026, Bulang & Sons rose from 11th to 10th among watch strap brands worldwide.
Across the 12 months ending October 2026, Nomad fell from 9th to 11th among watch strap brands worldwide.
Across the 12 months ending October 2026, Hirsch, Crafter Blue and Cheapest NATO Straps held steady: their share of searches among watch strap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for watch strap brands worldwide in October 2026?

8 changes

In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%.
In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.
In October 2026, WatchGecko gained share of searches among watch strap brands worldwide, from 8.7% to 9.3%.
In October 2026, Nomad lost share of searches among watch strap brands worldwide, from 5.9% to 4.1%.
In October 2026, Jean Rousseau lost share of searches among watch strap brands worldwide, from 8.3% to 7.2%.
In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.
In October 2026, Artem lost share of searches among watch strap brands worldwide, from 5.9% to 5.1%.
In October 2026, Crown & Buckle rose from 10th to 8th among watch strap brands worldwide.

How are branded searches counted for watch strap brands?

19 search terms

Each brand's share of searches among watch strap brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.