Brandwave

Delugs vs Uncle Straps:Which is more popular?

In October 2026, Delugs had more branded searches than Uncle Straps among watch strap brands worldwide. Delugs had about 33,100 branded searches, while Uncle Straps had 14,800. Delugs made up 25.4% of all watch strap brand searches we track, and Uncle Straps accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about watch strap brands, Delugs appeared in three of the five answers and Uncle Straps in none.

Among watch strap brands worldwide in October 2026

Who do people search for more?

Delugs, about 2 searches for every 1 for Uncle Straps

Delugs 33.1K searchesUncle Straps 14.8K searches

Who does AI mention more?

Delugs, mentioned in 3 of 5 answers, Uncle Straps in 0

Delugs in 3 of 5Uncle Straps in 0 of 5

Who does AI recommend more?

Delugs, the only one of the two named

Delugs first in 3Uncle Straps never named

Follow Delugs vs Uncle Straps and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Delugs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Uncle Straps did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. Strapcode8th
  9. Uncle Straps–
  10. WatchGecko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Delugs or Uncle Straps more popular in search?

This chart shows how often people search Google for Delugs and Uncle Straps by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.

Delugs and Uncle Straps among watch strap brands worldwide, by month

Share of searches by month for Delugs, Uncle Straps. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

How has branded search for Delugs and Uncle Straps changed worldwide over the last 12 months?

3 findings
  • Delugs was ahead of Uncle Straps in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide moved from 24.2% to 25.4%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide moved from 8.8% to 11.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for watch strap brands worldwide in October 2026?

2 changes

  1. In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%.

  2. In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.

How are Delugs’ and Uncle Straps’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Delugs’ and Uncle Straps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Delugs

1 branded search term

  • delugs

Uncle Straps

1 branded search term

  • uncle straps

How the Brand Demand Index is measured

Other head-to-heads among watch strap brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free