Brandwave

How popular isNomad?

In October 2026, people searched for Nomad by name about 5,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.1% of all global watch strap brand searches, placing Nomad 11th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about watch strap brands, Nomad did not appear in any of the answers.

Search and AI answers in October 2026

Nomad is the 11th most searched of 14 competitors and not named in the AI answers we collected.

  1. DelugsShare of searches 25.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Uncle StrapsShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WatchGeckoShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StrapcodeShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. NomadShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nomad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. +3 more
  9. Bulang & Sons–
  10. Nomad–
  11. Crafter Blue–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nomad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Nomad compared with other watch strap brands worldwide?

Nomad against watch strap brands worldwide, by month

Share of searches by month for Delugs, Uncle Straps, WatchGecko, Strapcode, Barton, Jean Rousseau, Hirsch, Crown & Buckle, Artem, Bulang & Sons, Nomad, Crafter Blue, Molequin. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

  1. 1.Delugs

    25.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Uncle Straps

    11.4%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.WatchGecko

    9.3%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Strapcode

    7.6%

    Moved from 6th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Barton

    7.4%

    Moved from 4th to 5th. 9.7K estimated branded searches, -15.7% vs prior month. Share -0.9 points.

  6. 6.Jean Rousseau

    7.2%

    Moved from 5th to 6th. 9.4K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  7. 7.Hirsch

    6.1%

    Moved from 9th to 7th. 8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Crown & Buckle

    5.5%

    Moved from 10th to 8th. 7.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Artem

    5.1%

    Moved from 7th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  10. 10.Bulang & Sons

    5.1%

    Moved from 11th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Nomad

    4.1%

    Moved from 8th to 11th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.7 points.

  12. 12.Crafter Blue

    2.8%

    Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  13. 13.Molequin

    2%

    Held 13th. 2.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Cheapest NATO Straps

    1%

    Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Nomad and its closest rivals

Every comparison with Nomad

13 comparisons

How has branded search demand for Nomad changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Nomad worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending October 2026, Nomad’s share of searches among watch strap brands worldwide decreased from 5.9% to 4.1%.
  • Across the 12 months ending October 2026, Nomad’s share of searches among watch strap brands worldwide peaked at 6.4% in December 2025 and was lowest at 3.3% in May 2026.
  • Across the 12 months ending October 2026, Nomad fell from 9th to 11th among watch strap brands worldwide.

How did search popularity change for watch strap brands worldwide in October 2026?

6 changes

  1. In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%.

  2. In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.

  3. In October 2026, WatchGecko gained share of searches among watch strap brands worldwide, from 8.7% to 9.3%.

  4. In October 2026, Nomad lost share of searches among watch strap brands worldwide, from 5.9% to 4.1%.

  5. In October 2026, Jean Rousseau lost share of searches among watch strap brands worldwide, from 8.3% to 7.2%.

  6. In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.

How are Nomad’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nomad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nomad watch band

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