Brandwave

Crafter Blue vs Nomad:Which is more popular?

In October 2026, Nomad had more branded searches than Crafter Blue among watch strap brands worldwide. Nomad had about 5,400 branded searches, while Crafter Blue had 3,600. Nomad made up 4.1% of all watch strap brand searches we track, and Crafter Blue accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about watch strap brands, neither Crafter Blue nor Nomad appeared in any of the five answers.

Among watch strap brands worldwide in October 2026

Who do people search for more?

Nomad, about 50% more searches than Crafter Blue

Nomad 5.4K searchesCrafter Blue 3.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Crafter Blue in 0 of 5Nomad in 0 of 5

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Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Crafter Blue nor Nomad showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. Strapcode8th
  9. +3 more
  10. Nomad–
  11. Crafter Blue–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nomad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crafter Blue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Crafter Blue or Nomad more popular in search?

This chart shows how often people search Google for Crafter Blue and Nomad by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.

Crafter Blue and Nomad among watch strap brands worldwide, by month

Share of searches by month for Nomad, Crafter Blue. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

How has branded search for Crafter Blue and Nomad changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Crafter Blue took it in July 2026, Nomad took it in August 2026.
  • Across the 12 months ending October 2026, Crafter Blue’s share of searches among watch strap brands worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending October 2026, Nomad’s share of searches among watch strap brands worldwide moved from 5.9% to 4.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for watch strap brands worldwide in October 2026?

2 changes

  1. In October 2026, Nomad lost share of searches among watch strap brands worldwide, from 5.9% to 4.1%.

  2. Estimated monthly branded searches for Crafter Blue worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are Crafter Blue’s and Nomad’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crafter Blue’s and Nomad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crafter Blue

1 branded search term

  • crafter blue

Nomad

1 branded search term

  • nomad watch band

How the Brand Demand Index is measured

Other head-to-heads among watch strap brands

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