Brandwave

How popular isStrapcode?

In October 2026, people searched for Strapcode by name about 9,900 times worldwide, about the same as the previous year. These searches made up 7.6% of all global watch strap brand searches, placing Strapcode fourth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about watch strap brands, Strapcode appeared in one of the five answers and was the eighth most recommended of the 14.

Search and AI answers in October 2026

Strapcode is the fourth most searched of 14 competitors and the eighth most recommended in the AI answers we collected.

  1. DelugsShare of searches 25.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Uncle StrapsShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WatchGeckoShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StrapcodeShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. BartonShare of searches 7.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+9 more

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Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Strapcode was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Strapcode is the eighth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. Strapcode8th
  9. Uncle Straps–
  10. WatchGecko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Strapcode compared with other watch strap brands worldwide?

Strapcode against watch strap brands worldwide, by month

Share of searches by month for Delugs, Uncle Straps, WatchGecko, Strapcode, Barton, Jean Rousseau, Hirsch, Crown & Buckle, Artem, Bulang & Sons, Nomad, Crafter Blue, Molequin. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

  1. 1.Delugs

    25.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Uncle Straps

    11.4%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.WatchGecko

    9.3%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Strapcode

    7.6%

    Moved from 6th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Barton

    7.4%

    Moved from 4th to 5th. 9.7K estimated branded searches, -15.7% vs prior month. Share -0.9 points.

  6. 6.Jean Rousseau

    7.2%

    Moved from 5th to 6th. 9.4K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  7. 7.Hirsch

    6.1%

    Moved from 9th to 7th. 8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Crown & Buckle

    5.5%

    Moved from 10th to 8th. 7.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Artem

    5.1%

    Moved from 7th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  10. 10.Bulang & Sons

    5.1%

    Moved from 11th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Nomad

    4.1%

    Moved from 8th to 11th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.7 points.

  12. 12.Crafter Blue

    2.8%

    Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  13. 13.Molequin

    2%

    Held 13th. 2.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Cheapest NATO Straps

    1%

    Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Strapcode and its closest rivals

Every comparison with Strapcode

13 comparisons

How has branded search demand for Strapcode changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Strapcode worldwide held steady at 9.9K.
  • Across the 12 months ending October 2026, Strapcode’s share of searches among watch strap brands worldwide peaked at 9% in January 2026 and was lowest at 7.2% in September 2026.
  • Across the 12 months ending October 2026, Strapcode rose from 5th to 4th among watch strap brands worldwide.

How did search popularity change for watch strap brands worldwide in October 2026?

6 changes

  1. In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%.

  2. In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.

  3. In October 2026, WatchGecko gained share of searches among watch strap brands worldwide, from 8.7% to 9.3%.

  4. In October 2026, Nomad lost share of searches among watch strap brands worldwide, from 5.9% to 4.1%.

  5. In October 2026, Jean Rousseau lost share of searches among watch strap brands worldwide, from 8.3% to 7.2%.

  6. In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.

How are Strapcode’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Strapcode’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • strapcode

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How the Brand Demand Index is measured

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